Good Eats 3, The Later Years | Alton Brown | Talks at Google

[music] >>Jeff Freburg: Wow, you got your oven back >>Alton Brown: I got my oven back That’s good [applause] >>Alton Brown: Good morning >>Jeff Freburg: Good morning everyone I’d like to welcome back probably one of our most famous most popular guests, Alton Brown [applause] >>Alton Brown: Thanks >>Jeff Freburg: I’m one of the Google chefs, Jeff Freburg, and we’re really happy to have him back >>Alton Brown: Thank you very much >>Jeff Freburg: You have some specials coming up soon on the Food Network? >>Alton Brown: Yeah I’ve got a two-hour, we’re doing a two-hour Thanksgiving special, live, the Sunday before Thanksgiving Live, not live to tape, really live, so you know if we cuss it goes out [laughter] >>Alton Brown: You know, so that’s, that’s, that’s gonna be a lot of fun And we’ve got Next Iron Chef, which starts on October 30th, which is scary good this time I’ve got that and I’ve got a new Good Eats special, a new Thanksgiving special that’ll be out in November, a one-hour Our final Thanksgiv, our final statement on Thanksgiving, which is kind of cool because there’s only one recipe in the whole show and it makes the entire Thanksgiving dinner, so it’s kind of cool, all in one massive kind of recipe So that’s kind of groovy And then let’s see, another, another Good Eats special, the final of the Good Eats specials because Good Eats is no more [audience groans] >>Alton Brown: Yeah, I know I made it for 13 years Give me a break I’m gonna do, I’m gonna do new stuff that’s better, that’s better But I had to, I had to let it go in order to do new stuff But we have one more uber-crazy special that I think will probably be around Valentine’s Day on dark chocolate >>Jeff Freburg: Ok Great >>Alton Brown: I’ll turn up the dark So there’s, there’s plenty going on >>Jeff Freburg: Alright And then you’re in Mountain View tonight >>Alton Brown: I’m in Mountain View signing copies of Good Eats 3: The Later Years tonight Anybody have that in their hot little hand? Anybody got one? [audience cheering] [applause] >>Alton Brown: Those things right there, those four pound piles of paper >>Jeff Freburg: Ok Alright >>Alton Brown: Which I’m, I’m pretty proud of ’cause the entire Good Eats book set is actually a little different from most cookbooks from shows because we take the recipes, the applications from the shows, tear them down and completely rebuild them from scratch because cooking from a book is very different than cooking from a, from a show and so they’re completely re-mastered and re-tweaked So you should have 100% success If not, it’s your fault [laughter] >>Alton Brown: ‘Cause I’ve, I’ve taken care of stuff >>Jeff Freburg: Alright Well, Alton >>Alton Brown: Yes Alright, so I wanted to spend some time drinking coffee We’ve got questions that have come in from that world wide web thing >>Jeff Freburg: Right >>Alton Brown: Is that, is that still called that? >>Jeff Freburg: Do you want to sit this year or you wanna roam? >>Alton Brown: I don’t, you know, I’m, I’m, you sit >>Jeff Freburg: Ok >>Alton Brown: And I’ll perch >>Jeff Freburg: Ok Alright >>Alton Brown: I’ll perch from time to time >>Jeff Freburg: Ok That’s fine >>Alton Brown: Is that? Well before we move on are these actually? >>Jeff Freburg: These are >>Alton Brown: Questions for us? >>Jeff Freburg: Would you like to start with some questions? >>Alton Brown: No, I want to start with questions from you guys I mean I could, I could give a speech about things, but it’d probably be boring I’d rather hear what you guys have to say, answer questions Since Good Eats has kind of come to a close, I’m happy to talk about that, but I might cry just a little bit [laughter] >>Alton Brown: This is hard You know and I’m happy to scoop dirt on Food Network people, only problem is I don’t have any ’cause I live in Atlanta and they all live in New York, so I don’t know a whole lot, but I’d like to take the time that we have and answer questions and get kind of a general conversation about food or TV or communications or the future of food or whatever you want to talk about, I’m, I’m happy to chime in So yeah we’ve got microphones, let’s see there’s a microphone there, there’s a microphone here, I guess that’s, well we could only afford two >>Jeff Freburg: There’s two >>Alton Brown: Well that’s the way it goes Two will do Or you can just hold up your hand and scream at me, I don’t mind that either Go ahead sir >>male #1: Alton, thank you for coming to Google again Thank you for teaching me how to cook >>Alton Brown: You’re welcome >>male #1: I’ve been watching you, so basically since I was 10 [laughter] >>male #1: But I’m really sad to hear Good Eats is >>Alton Brown: And I have to tell you, I’ve gotten to a point in my career where I, where I, I’ll have like really hot college girls come up to me to sign books and they’ll say, “Yeah, I’ve been watching you since I was a little girl, this tall.” And I’m like, “Great.” [laughter] >>Alton Brown: Takes the wind right out of it, let me tell you >>male #1: But you know being an engineer you, the way you present food makes it great But we’re gonna talk about Iron Chef Who was your favorite battle guest chef to telecast to comment on? >>Alton Brown: Wow There have been so many, you know, before I knew it I think we’ve crossed the 200 battle line on, on Iron Chef America I would probably have to say that one of my very favorites was the Rathbun Brothers It was a brother battle And the, the Rathbuns out of Atlanta where I live came and I think it was, it was whole boar It was like whole boar The thing that made the battle so much fun is that you know we got a good bit of space in, in, in kitchen stadium, but these guys are so freaking fat, they can’t really move around the kitchen, they’re like bumping into stuff, you know, and it was, it was like watching guys in sumo suits cooking That was kind of, they’re gonna be really pissed that I said that [laughter] >>Alton Brown: But there were these huge, these immense pieces of meat I like the battles where the ingredient’s really big, because you gotta really, a lot of time goes into kind of tearing it down to get it into cookable pieces We have an upcoming battle, Battle Yak, which is pretty exciting I’m not gonna tell you who’s in it, but that’s one heck of a battle ‘Cause our, our new next iron chef is in, is in that battle, so that, that won’t be out until next year sometime I imagine But there’s nothing like seeing a whole yak on the altar, let me tell ya [laughter] >>Alton Brown: [shouting] Yak

Another, you got another question? >>male #1: No, no just >>Alton Brown: Ok >>male #1: thank you >>Alton Brown: Yeah, you’re very, very welcome How about you? >>male #2: I wanted to say thank you to for >>Alton Brown: You don’t have your feet on the yellow marks [laughter] >>male #2: Ok >>Alton Brown: I mean if you’re gonna put a mat down with footprints, you, you need to, you need to do it >>male #2: Alright, we’re on the same page now >>Alton Brown: Alright, we are, we’re good, I can talk to you now >>male #2: Alright Well again, thank you for coming here and >>Alton Brown: You’re welcome >>male #2: I wanted to thank you for your take on baking Just your, your explanation of baking, the way you break things down makes things very, very easy to understand >>Alton Brown: Thank you >>male #2: And it’s a very unique take I really like, I really appreciate it >>Alton Brown: Well you know baking is all about balance It’s a see saw act, you know The thing that people have to realize with, with baking is it, is it doesn’t forgive It is engineering and, and if, if it’s like you know working on an engine If you monkey with this over here, you gotta do this over here And once an equation gets out of kilter, you’re, you’re done Game over So I, I, I think that it’s just there aren’t too many people that that like to talk about it from that kind of standpoint It’s, it’s really, really easy to talk about baking from kind of historical standpoint or traditional standpoints because we think of baking as this kind of very kind of homey craft, but it’s rocket science [laughter] >>male #2: Yes it is >>Alton Brown: It is It’s absolute rocket science You can draw a direct line from muffins to Saturn V Rockets [laughter] Well thank you very much >>male #2: Well my question was >>Alton Brown: Yes >>male #2: So now that the greatest show in the history of TV is coming to a close, what is coming next? >>Alton Brown: What’s coming next, there are a few different things One, I’m gonna be putting a lot of energy into video enhanced e-books I’m going to merge the, the, the film experience with the print experience into an e form And I think that there’s a lot of room for pioneering in that that’ll allow for some very interesting filmmaking opportunities, as well as kind of a whole new way of communicating what food is and how to work with a cookbook in the kitchen So I’m gonna be doing that As far as Food Network goes, I’m going to be doing a miniseries, it’s kind of a historical thing called Foods That Changed the World We’re gonna be looking at a series of ingredients and how man’s relationship with that ingredient has helped to craft the planet that we live in And then also looking forward at the foods that I think are gonna change the world as we go into a planet with a population, you know, of nine billion plus, which is that we’re basically all gonna eat Soylient Green in very small cubes, you know Some of you don’t remember Soylient Green probably And, and at the very beginning of the year there’s another show on Food Network called Next Food Network Star, I don’t know if anybody’s seen Food Network Star before Apparently I was in the very first episode of that last year and the general impression was is that I make people cry and that I’m a meanie [laughter] >>Alton Brown: And so as a result I’ve been asked to be on all 11 episodes next year [laughter] >>Alton Brown: So I’m gonna be on all of the Food Network Star shows next year and my only mission is to make people cry and give up or try, you know, drop out basically I think is what I’m gonna do Kind of like Louis Gossett Jr. in An Officer and A Gentleman, you know, that’s what I’m gonna, that’s what I’m gonna be there for So I got a lot of, a lot of stuff going on >>male #2: Cool >>Alton Brown: And I, and I may, I may do something that’s not food related Male modeling maybe [laughter] >>Alton Brown: Kidding Yes sir >>male #3: You’re referred to differently in Good Eats and Iron Chef America Is it Alton or Elton? >>Alton Brown: It’s Alton >>male #3: Alright >>Alton Brown: I just give up correcting people after awhile, you know, and just yeah, ok, I know who you’re talking about, you know >>male #3: Ever since the we saw Iron Chef America I’ve been wondering that, so >>Alton Brown: Yeah, yeah, that’s the way that my mom says it and the way my wife says it Do you want to take a minute and take a, take a question from >>Jeff Freburg: Yeah, no, here’s a great question about fluffy rice I can’t get my rice fluffy >>Alton Brown: Arrgghh I, I can’t get my rice to be fluffy Arrgghh [laughter] >>Alton Brown: What will it take for me to accomplish this? And that’s from Mongomad, Mongo Mad >>Jeff Freburg: Yeah and number two like kind of >>Alton Brown: Wait a second, wait a second, let’s, let’s, oh it’s a two-part question >>Jeff Freburg: Kind of >>Alton Brown: Well let’s answer the first one first You’re, you’re a chef Answer the fluffy rice question [laughter] >>Jeff Freburg: You know I use a rice cooker >>Alton Brown: You do use a rice cooker? Mult, that’s a unitasker Don’t feel bad >>Jeff Freburg: Ok Awww >>Alton Brown: It’s cool I, the, we have I would direct this person actually to our the Good Eats Red Beans and Rice episode, because we, we did a, a speed version of cooking rice that, that is long grain rice that you sauté first in butter until it’s very, very hot and then you add boiling water to it Kind of stand back, dump in the water, slap on the lid and count 15 minutes and it’s done So, I, I would say go Mongomad can go check, check out that recipe, because I, I think that makes a big difference You’ve gotta get the heat right and you’ve gotta do it fast What can I make with sushi rice besides sushi? I have eight pounds of the stuff >>Jeff Freburg: They have eight pounds of it >>Alton Brown: hanging around, [laughter] >>Alton Brown: hanging around my neck like an albatross I like that [laughter] >>Alton Brown: You know an albatross is a big bird and, and eight pounds of, of sushi rice, you know what? You can make, I don’t know about you, have you ever made rice pudding? >>Jeff Freburg: I have and I actually used sushi rice >>Alton Brown: I like, I like that Yeah I think that you can make, you can actually make rice pudding and then do it into cakes, like rice cakes, only ones that you’d want to eat

[laughter] >>Alton Brown: Who actually likes rice cakes? Be honest No you don’t [laughter] >>Jeff Freburg: We make really good rice cakes here >>Alton Brown: You’ve been convinced to think that you do by advertising You don’t actually like rice cakes [laughter] >>Alton Brown: Nobody does So that’s what I would do I would make rice pudding out of it or a, or a beverage You can make a yummy beverage out of it >>Jeff Freburg: Ok >>Alton Brown: like horchata >>Jeff Freburg: Yeah >>Alton Brown: You can make with sushi rice >>Jeff Freburg: I have a wardrobe question that’s not on the screen >>Alton Brown: Oh this is, this is just from you? >>Jeff Freburg: Yeah >>Alton Brown: Oh, who is this from? >>Jeff Freburg: So, I don’t know who it’s from >>Alton Brown: This isn’t Mongomad again is it? >>Jeff Freburg: It’s not It’s not So in the past you’ve mentioned that your wife chooses your wardrobe, did she choose the bowtie or is that your choice alone? >>Alton Brown: Actually when I said that about my wife choosing my wardrobe, I was lying She doesn’t choose my wardrobe >>Jeff Freburg: Really? >>Alton Brown: I was just, I didn’t, I just didn’t want to get into it That was a long time ago I think I told that lie >>Jeff Freburg: Two years >>Alton Brown: Was it two years? >>Jeff Freburg: Yeah >>Alton Brown: Yeah That’s a long [laughter] >>Alton Brown: time ago No She will keep me from wearing things because I’ll put on something and she’ll look at me and say, “Really?” [laughter] >>Alton Brown: And then I go change clothes, but that’s, that’s, that’s all of it So, the, I like bowties because you don’t get tangled up in them I’m a man of action >>Jeff Freburg: Ok Alright >>Alton Brown: I’m action man So >>Jeff Freburg: They get in your soup >>Alton Brown: I don’t want to get tangled up in this big and I like ties, but I don’t want to get tangled up and I also find that whenever I get a really, really nice regular tie, like a silk tie, the first thing I do is drop food on it and ruin it So the worst thing I can do now is screw up the shirt, you know, and this is, so this is up and out of the way >>Jeff Freburg: Hey so >>Alton Brown: And it’s and I’m kind of a, a Doctor Who fan, so, it’s kind of >>Jeff Freburg: Alright [applause] >>Alton Brown: You have, you have some Dr Who fans >>Jeff Freburg: So you were here two years ago and you really focused on health and you’re still looking really healthy, so >>Alton Brown: I’m still trying >>Jeff Freburg: How’s that going? >>Alton Brown: It’s hard You know losing weight’s easy Keeping weight off, hard It’s, it’s like fighting zombies You think you’ve killed all the zombies [laughter] >>Jeff Freburg: Um hmmm >>Alton Brown: And then there are more zombies I mean there are just more of them They never freaking really go away And so you have to constantly keep your 9mm on you, you have to constantly keep a machete nearby And that’s the way, that’s the way it is with, with diet because your body does not want to maintain the weight that you’ve, you’ve set I mean it’ll get used to it after awhile, but any chance that your body gets to betray you, it will [laughter] >>Jeff Freburg: And how’s your sugar? >>Alton Brown: Does anybody else notice this and, and anybody here, I mean you’re all, this is in Northern California, people don’t have weight problems, I know, but ’cause you all eat granola and alfalfas and crap [laughter] >>Alton Brown: I live in the South, ok, you know we have biscuits and ham and mint juleps for breakfast, so it’s [laughter] >>Alton Brown: I mean until I was like 12 years old I thought bourbon was just for Captain Crunch cereal for gosh sakes, I [laughter] >>Alton Brown: It’s hard >>Jeff Freburg: How’s your sweet tooth going, ’cause I know that was? >>Alton Brown: My sweet tooth is not as nearly as bad as >>Jeff Freburg: Ok >>Alton Brown: it used to be The biggest thing to getting over my sweet tooth was giving up diet soda Diet soda I think is evil because what it does is it tells your brain, “I need this level of sweetness.” >>Jeff Freburg: Can you repeat that? >>Alton Brown: Sorry? >>Jeff Freburg: Can you repeat that about the diet soda? >>Alton Brown: I think diet soda is evil >>Jeff Freburg: Ok Thank you [applause] >>Alton Brown: And I live in Atlanta So I mean I’ve already got a hit out on me, ok? Because, I mean, you know in Atlanta all the new houses have a diet Coke spigot in the kitchen [laughter] >>Alton Brown: But no, I think that what it does is it conditions your brain to believe that you need a certain level of sweetness all the time and when you can’t get it from you know your eighth soda of the day, you eat more sweets The truth is now if you were to put a bowl of something that I used to be extremely susceptible to, peanut M&Ms, I considered any vessel of peanut M&Ms to be one serving [laughter] >>Alton Brown: Kind of like Girl Scout cookies Everybody knows that a box of Thin Mints only has two servings in it because once the tube is breeched [laughter] >>Alton Brown: You know, you take a hold of the plastic and you take your fingers like this, you just aawwww [laughter] >>Alton Brown: Until the plastic comes off But now it’s like I could eat you know like a handful of peanut M&Ms and be just overwhelmed with sweetness that I couldn’t, couldn’t have anymore >>Jeff Freburg: Alright >>Alton Brown: Or I could go ahead and have another handful and just throw up [laughter] >>Alton Brown: But that’s unhealthy too, ’cause it turns your teeth funny colors Now this isn’t really going where you thought it was going >>Jeff Freburg: No that’s ok [laughter] >>Alton Brown: Let’s, let’s go back down now here to the floor for a second How are you sir? >>male #3: I’m, I’m great Thank you for coming and >>Alton Brown: You’re very welcome >>male #3: and for the record the bowtie is pretty cool >>Alton Brown: Thanks man I mean it’s, it’s action >>male #3: Yes >>Alton Brown: I can move >>male #3: As a, as a man who went to school in the South, I have many bowties myself >>Alton Brown: Well you should rock them here on campus Be proud of your, of your southern heritage >>male #3: I will have to >>Alton Brown: Play your Lynyrd Skynyrd cd’s [laughter] >>Alton Brown: Or your Lynyrd Skynyrd eight-tracks, which are even cooler >>male #3: Thankfully I’m not that old [laughter] >>Alton Brown: I like him He’s ok [laughter] >>male #3: But it, it, it’s good to hear that you’re getting more into the digital realm and my question kind of relates to that, is you kind of you know you started to wade into the social media sphere >>Alton Brown: [laughing] Yeah >>male #3: I would be loath to not mention you know that you are a Google+ >>Alton Brown: Yeah, I am, I just don’t know how to use it [laughter] >>male #3: And, and you are in a, you’ve been on Twitter as well >>Alton Brown: Yeah, I was on Twitter, I was off Twitter, and I’m back on Twitter >>male #3: So, so I’m curious, I kind of, what’s your perception been of, of, of your experience engaging with the social sphere and what can we do here at Google to make it better?

>>Alton Brown: Pay off my mortgage [laughter] >>Alton Brown: No, kidding What could you do to make it better? You know I am, I am new at it I decided to jump in because I wanted to shut my agent up My agent was nagging me and, and, and I finally was like ok, fine, I’m gonna try this and, and so I jumped in and then I jumped out because it creeped me out because I live in a very kind of insular, I don’t, I’m antisocial is what it comes down to I on a day to day basis I don’t really want to interact with Susie572 from Boise, ok? I just don’t I don’t know how and on top of that I have an addictive personality as I have my seventh cup of coff, hey, could somebody get me some more coffee? Is there coffee over there? [laughter] >>Alton Brown: Can you get me some more coffee? I’m starting to get the shakes [laughter] >>Alton Brown: So you know it’s like to me Twitter is, is, is, is Tetris for the 21st century, you know It’s very habit forming But I, and I don’t ever want to be influenced, my, my own work, it’s funny, when I started making Good Eats and even before that one of the things that I hated about directing TV commercials is that I didn’t like clients very much and I wanted to be left alone So I kind of have a, an Thank you very much I kind of have No, what no cream, no Splenda, no, ok [laughter] >>Alton Brown: I, like Good Eats, I never paid attention to fans I want fans to like the shows I really do But I’m not gonna, I’m not gonna make it for them I always made it for me I thought the best thing that I could do is be true to what my vision is of what I want to do with my craft and that I would do my best to make the best shows I could, but I wasn’t gonna be influence by the outside world I’m not gonna worry about, well oh the fans want me to do this or the fans want me to do that ‘Cause when you do that you don’t actually develop a fan base at all Fans like to follow someone with a clear vision of what it is they’re doing I, I truly believe that And when you look at great media works through the ages, they were always accomplished by visionaries, not people with focus groups and not people that were looking at search engine optimizers, ok? It was somebody who decided I’m gonna do this and they did it And if people follow them, fanstinkintastic, you get to do more of that That’s your reward is you get to keep working And if you get some cash and prizes along the way, ok So the danger with social media is that once you start engaging in that, you’re from the South, you must remember the, the story of the Tar Baby Remember your Brer Rabbit? >>male #3: Actually I’m from California >>Alton Brown: Do you remember your Uncle Remus stories? Yeah, they’re not really politically correct anymore but the truth is, is, is social media is the Tar Baby, once you stick your finger in it, once you poke it you’re pretty much caught up in it And it’s very easy to then start letting that influx of information, that influx of opinion, that influx of emotion from all around kind of infect what it is you’re doing And so that’s why a lot of celebrities have other people do it for them and they never touch it at all Or you’ve got people that do it a lot, but don’t do it in a way where they really let people, they put a lot out, but don’t let a lot in I mean you have people that go insane, [laughing] you know And I’ve spent some time looking at what other celebrities do, real cele, like big-time celebrities, not just cablelebrities like me, but what big celebrities do on, on places like Facebook is they basically just put, they share out And, and I think that’s, I mean that’s fine, but I tend to want to also see what’s, what’s coming in But only to some degree One of the nice things about Twitter is it’s limited, you know You can only give me this little burst in a link and if I want to go to the link, I can, you know, so it’s very, it’s like skipping a rock across a pond I, I’m, and that’s where I am right now Whether how that’s gonna change my work is actually I, I, I realize that social media is actually going to allow me to work better because what it’s going to allow me is to focus my future work, more and more on the stuff that I wanna do that I feel confident my real fan base will also enjoy and will allow me connectivity to them to allow them to know what it is I’m doing So in other words I’m gonna be able to preach louder to a smaller choir if that makes any sense And that’s one of the things that when you, when you do TV projects, if you’re just on a network then you’re, you’re, it’s a shotgun and it’s, and it’s always going out there and you always have to assume that somebody’s watching it But a lot of the work that I want to do as I move into another phase in my life is I wanna start to focus more and more on what I really want to do And to do that I need to have better contact directly with my fan base And that’s what I can get from social media By the way, for free You gotta realize that somebody like me will very often pay a PR firm $10,000 a month to manage, you know, media relationships, to make sure that, you know, when you’re in New York you’re gonna be on Jimmy Fallon and make sure you get that article in Rolling Stone magazine Well guess what? I don’t like paying that money out to be really honest with you Why should I do that if I can have a good life on social media and do the same thing for free? Did I come even close to answering your question? >>male #3: Yeah, no that’s >>Alton Brown: Now to say what you can do to make my life easier is, is, is don’t always

assume as you design social media projects, don’t always assume that all of us want to jump into deep water You gotta think like, like a beach I may just wanna walk here where the water just laps up here a little bit Or I might wanna get out in the waves, go like this a little bit, but I may not want to go out where the sharks are I may not want to go out where the deep water is, so make, make it easier for me to not, you know, I don’t, I’m not always gonna be drawn into the deeper water of, of circles Circles scare the crap out of, I’m not gonna go into a circle [laughter] >>Alton Brown: To me that sounds like a social STD I mean I’m like [laughter] >>Alton Brown: a circle? What the, what the hell do I need a circle for? I mean that just scares me I don’t wanna be in a circle You know streams, that sounds safe, ’cause streams wash things away, you know? A stream, I like stream, you know? Does that make any sense? You know the last thing that I want to do is, is live my life on a computer I think that computers and the internet can enhance life, they can enhance a lot of experience, but they do not actually replace life And unfortunately I’ve seen some people [whop-woo] go bonkers Literally I’ve, I’ve known some people that have lost their lives because they quit living their life and they just lived on like Facebook, which is old school anyway >>male #3: Yeah, I think we can agree on that Thank you [laughter] >>Alton Brown: Sure Shall we take another one from, from, that was sort of a dissertation >>Jeff Freburg: Please That’s ok >>Alton Brown: Although badly put >>Jeff Freburg: Any chance you might be taking to the asphalt again? There’s a lot of pavement you haven’t ridden yet >>Alton Brown: Boy, tell me about it I would like nothing more than to do more Feasting on Asphalt shows and, and I might be able to convince Food Network of that, but they think they’ve pretty much got that category all wrapped up with Guy Fieri and Divers, Diners, Drive-ins, Dives, whatever the heck it is Yeah What can I say? Your, your e-mails could, could certainly help If you don’t like that idea just e-mail Food Network and I’ll, I’ll take to the road again I’d always wanted to do more Feasting on Asphalt I wanted to do a west coast all the way from Baja to Alaska I’d always wanted to do that and then I also wanted to do Feasting on Rails because I’m a huge train fan, but you have to go to Europe and Asia if you really want to do that right, so it gets expensive and then I want to do Feasting on Air because I’m a pilot and I want to be paid to fly >>Jeff Freburg: I love the west coast thing >>Alton Brown: Sorry? >>Jeff Freburg: Another I love the west coast thing >>Alton Brown: Yeah, the west coast, I would love to do that because that’s such a diverse not only geography, but people groups Food to me is mostly interesting when you examine it within a micro-culture You know it’s like the best time that I had on the original Feasting on Asphalt series, season 1, you know before I broke my collarbone and spent my time all drugged up, was cooking and eating out on the reservations, native American reservations in Arizona because you’re moving in a whole new people group that’s in your country that has whole different food traditions and, and learning how to appreciate those and see them through their eyes, that’s what that series is really about >>Jeff Freburg: Great >>Alton Brown: Not just getting really big hamburgers >>Jeff Freburg: Yeah Let’s see, here’s another one >>Alton Brown: Not that that’s a bad thing I guess Go ahead >>Jeff Freburg: When will you delve into science of food in Good Eats, do you do your own research or do you have a whole team of >>Alton Brown: Physicists, nutritionists >>Jeff Freburg: I know >>Alton Brown: etc No we do, we do all of our research in house >>Jeff Freburg: Ok >>Alton Brown: And I do a lot of research Matter of fact I would say that 90% of the story lines on Good Eats came out of research What we would do is once we decided on a season list of shows we would generate research books that usually average probably like 500 pages of research and this would be research from periodicals, from books We’re very careful about internet sources, we, we, we will use an internet source to develop a lead and then we’ll follow it to a primary source typically speaking And then out of sifting through all of the research, that’s where story lines kind of percolate up and out of, so I would say that research is the, the number one skill that you have to be able to have to, to kind of develop those, those story lines So we do our own research When we can’t get an answer to something, we have people that we can get to answer things >>Jeff Freburg: You don’t Google it? >>Alton Brown: Uhh, yeah, yeah, we, we >>Jeff Freburg: Ok Alright Good answer [laughter] >>Alton Brown: Although what I’d really love to see from Google is like a really high-power, professional level academic search engine, something that’s like a pay service that would allow me the really good stuff >>Jeff Freburg: There’s people that develop that right here >>Alton Brown: Faster I, I would do that I would pay, I would pay $10,000 a year to have a high speed no junk search engine to high-end academic concierge level research, quality research ‘Cause it’s just too easy, you spend too much time stumbling through crap and let’s face it nothing multiplies and profligates on, on the internet faster than bad information and you know and, and, and it would just be really great to kind of weed through that kind of stuff Somebody ought to get on that To be a fantastic, to be a fan Now that you own the internet, you might think about selling it at better levels, you know, kind of like the, you know, the crème de la crème of, of internet searching I, I would definitely, it would be invaluable Work on that would you? >>Jeff Freburg: Here’s our team

>>Alton Brown: ‘Cause I could use that >>Jeff Freburg: Alright How about, which other fud, food, sorry, Food Network host would you choose as your second if Gordon Ramsay and Anthony Bourdain challenge you to a two on two cage match? [laughter] >>Alton Brown: Let, let’s be sure that we can define the nature of the cage match I haven’t ever >>Jeff Freburg: I’m assuming that’s cooking related >>Alton Brown: I haven’t seen, I haven’t seen Anthony Bourdain do anything but actually just talk [groaning & laughter] >>Alton Brown: Actually I like Anthony Bourdain a great deal I think he’s a fantastic writer, I just haven’t actually ever seen him cook anything Who would I, who would I want to take with me? If I was like going in the kitchen stadium >>Jeff Freburg: Yeah, exactly >>Alton Brown: Wow. [pause] I’d take Bobby Flay >>someone in audience: Yes >>Jeff Freburg: Ok >>Alton Brown: I would take Bobby Flay because I know, I don’t think he likes Anthony Bourdain very much [laughter] >>Jeff Freburg: Yeah >>Alton Brown: And I, and I’m not really sure Anthony Bourdain likes him very much, so that could be like super cool That would be a lot of fun I’ve never met Gordon Ramsay so I don’t, I don’t know how that would be But I like Anthony a lot >>Jeff Freburg: I think that would be pretty fun >>Alton Brown: He’s a great writer, so I think that that’s, that’s what I would do It would either be him or I would, or I would take Morimoto >>Jeff Freburg: Ok >>Alton Brown: Just for the knife skills alone [laughter] >>Jeff Freburg: Ok There’s a question about a knife on here How long should a good knife last, assuming of course that you’re not using it to cut shoes in half or open tin cans? >>Alton Brown: You know what? A really, really good knife should last lifetimes Lifetimes I, I have a, a carbon steel Sabatier, it’s a French knife made with, with a dark carbon steel that I know is 100 years old and it’s still, it’s still kicking just fine It’s, it’s, it should be something that you should pass down to grandchildren There’s absolutely no reason not to do that And all you have to do is take care of them right The number one thing that destroys good knives by the way is bad washing It’s not bad sharpening or anything like that, it’s, it’s harsh chemicals on handles that make the rivets, the handle material rot out around the rivets It’s people, I still see people buy $200 chef’s knives and put them in the washing machine >>Jeff Freburg: Yeah I was gonna say, don’t put ’em in the wash >>Alton Brown: In the washing machine not only do the chemicals, the enzymes that are in the dishwashing powder that breaks down stuff on dishes, but it’s also the drying cycles It’s a harsh environment And yet I see that Or is see people buy really good knives and just throw them in drawers with a lot of other junk which absolutely is one of the most dangerous things in the world Horrible thing to see But a good knife, if you spend money on a good knife, it will last generations without question >>Jeff Freburg: Speaking of danger, I think there’s an explosion question Did you ever want more explosions on your show? >>Alton Brown: Well, who doesn’t? [laughter] >>Alton Brown: I mean understand something I have, I’m, I have, I’m a dad I have an 11-year old daughter named Zoey, she’s been on the show a lot I’m crazy about my kid But she does not think I’m cool And the reason she doesn’t think I’m cool is because I have never been on Mythbusters [laughter] >>Alton Brown: Now I can’t go on Mythbusters because of exclusivity contracts and things like that, but basically every time we’re watching Mythbusters and something blows up, she’ll turn to me and say, “What’d you do at work today?” [laughter] >>Alton Brown: So one day I finally like alright, I’ve had enough of this We’re gonna go blow up some stuff And so I taught her some things >>Jeff Freburg: Ok [laughter] >>Alton Brown: I taught her how to make napalm [laughter] >>Alton Brown: out of orange juice concentrate And I taught her how to make nitroglycerin And I taught her some other things [laughter] >>Jeff Freburg: You know ’cause >>Alton Brown: And we, we blew, we blew up some stuff so loud that neighbors came to ask if a transformer had blown somewhere in the neighborhood I mean it was we were making some really obscene >>Jeff Freburg: Oh, that’s fun >>Alton Brown: And then we muffled the really big explosions we muffled by dropping them in the pool [laughter] >>Alton Brown: First But that also had some backlash, unfortunate backlash [laughter] >>Alton Brown: But I can’t do that on TV I can’t show people how to do that or there would be like kids coming to my signings with >>Jeff Freburg: Would you have to put a disclaimer, don’t do this at home >>Alton Brown: Hold me, you know, I, I, I can’t I’m not gonna do that >>Jeff Freburg: Alright >>Alton Brown: But I know how to make food blow up >>Jeff Freburg: Ok I, I believe you >>Alton Brown: Ok >>Alton Brown: Anybody else, na, you can make napalm Never mind >>Jeff Freburg: What’s your one favorite kitchen gadget? >>Alton Brown: My favorite kitchen ga, define gadget >>Jeff Freburg: Well, that’s what’s on the screen What’s your favorite kitchen tool? >>Alton Brown: Well a tool and a gadget are very different >>Jeff Freburg: Alright, what’s your favorite tool and what’s your favorite gadget? >>Alton Brown: Gadgets are, are, are flirting with, are usually unitaskers Which I don’t suffer by and large except for >>audience: Fire extinguisher >>Alton Brown: Fire extinguisher, exactly Which I have now turned into a freezer if you saw our live show so there are no more unitaskers But my favorite I do have tools that I like a lot, things that I wouldn’t be able to live without or would not like to live without An electric kettle I do a lot of stuff in electric kettle I’m a big egg fan I love hard cooked eggs and so I load up my electric kettle with them and then fill it with water and turn it on

It cuts itself off I leave ’em in for eight minutes and I get perfect hard cooked eggs So I like that a lot and I use a panini press a lot >>Jeff Freburg: Ok >>Alton Brown: I’m a big fan of panini presses I use them to cook entire meals >>Jeff Freburg: Do you have your favorite hand tool? Everyone always asks me what my favorite kitchen tool is >>Alton Brown: A favorite hand tool? Nine inch spring loaded tongs >>Jeff Freburg: Ok Great answer >>Alton Brown: They, I have some that are longer, but holding something longer than nine inches is just, I don’t know, I can’t seem to get used to it, so [laughter] >>Jeff Freburg: Ok, I’ll, let’s take another question here What is your favorite cookbook to use other than ones you’ve written yourself >>Alton Brown: What, what are, what are cookbooks that I like to cook out of other than mine? >>Jeff Freburg: Exactly >>Alton Brown: My very, very first cookbook, which I purchased, well that I bought for myself, I’d inherited a bunch, but the first cookbook I bought was in 1986 and it was the original Frugal Gourmet cookbook, Jeff Smith’s Google for, Frugal Gourmet I almost said google gourmet, which would be a different thing altogether And I still cook out of that book all the time And I still cook out of the 1962 edition of the Joy of Cooking Because that was the last edition where they actually had sketches of how to skin a squirrel [laughter] >>Alton Brown: And once you lose that skill, it’s really hard to get it back And the believe it or not the most important thing to have for skinning a squirrel is good, good boots Because you have to hold, once you get the skin going, you’ve gotta hold it and I’ve actually skinned a squirrel with these very boots Is it’s a, it’s a pulling thing and once you get the, the tail meat down you get a hold of the skin and you pull it off, so you’re left with skin >>Jeff Freburg: I was gonna ask what your favorite go to meal is after this >>Alton Brown: My, my favorite go to meal? >>Jeff Freburg: Yeah >>Alton Brown: I’ve got a lot of favorite go to meals You know what? When in, when in doubt [pause] I, I, I have this one, one dish that I, I really adore that I cook a lot when like my family is not there and it’s, I do this on a panini press and it’s really cool I get my panini press hot, I take three, and by the way I don’t have an endorsement from a panini press I put three big rashers of bacon in it and I close the lid and I wait about two minutes and let the bacon cook till it’s crisp Take it out During the time that that’s out, I cut up an onion and I cut up some mushrooms So what I do is I take the bacon out and while the bacon fat is in there, I throw the sliced mushrooms in, close the lid, cook another two minutes till they’re crispy, take those out, throw in some sliced onion, still enough fat to cook, a couple of minutes, take that out, in the meantime I cut up the bacon and then the last thing I do is I throw in two big handfuls of spinach Baby spinach Close the lid, count to 12, take it out, put that all in a bowl, put some hot sauce on it and eat it I love that So it’s a hot spinach, mushroom, bacon salad That’s kind of my, I love that meal And canned sardines I got a thing for sardines >>Jeff Freburg: Ok So what was the last meal that you cooked at home? >>Alton Brown: The last meal that I cooked at home before I went on, on this book tour was I made breakfast for my daughter If I am in town, I cook my daughter breakfast everyday For two reasons: One, no one will feed you as well as somebody who loves you >>Jeff Freburg: That’s true >>Alton Brown: I believe that I believe there’s a tangible transferable value of, of, love in cooking for people, so I want to cook for her everyday, number one I know I can put good nutrition on the plate and I want her to see that her dad is there cooking for her and doing that for her, so that was my, my last meal, ’cause after that I >>Jeff Freburg: Do you cook with your daughter often? >>Alton Brown: Do I cook for her often? Everyday >>Jeff Freburg: With her >>Alton Brown: With her Yeah, but she’s lazy [laughter] >>Alton Brown: She’s only interested, my daughter is only interested in something that results in a lickable batter or dough [laughter] >>Alton Brown: So she’ll, she’s you know like my, my, my dogs I have a couple of Corgis and they love ice, so anytime I open the freezer door, they come running because they think they’re gonna get ice Anytime my daughter sees the mixer come out, she comes [laughter] >>Jeff Freburg: Oh, that’s funny >>Alton Brown: Because she assumes there’s going to be some kind of, somebody’s gonna get to lick something off of something [laughter] >>Alton Brown: Which I don’t know what that says about her, but, that’s, but when, when it comes to actually doing work, she’ll always, ahh, Dad, you know, I got, I got this thing I gotta do over here, you know Unless it’s blowing something up, then I got her >>Jeff Freburg: You see, I think that’s fun Shall we take an audience question? >>Alton Brown: Yeah How about that? You sir, speak >>male #4: Hey there So I work in search and I was gonna ask you for some feedback on searches specifically for maybe recipes or for restaurants and now that you said what you said about, about filtering out you know the high-quality content, I wonder if maybe you could expand on that perhaps and, and give any pet peeves or >>Alton Brown: Well, first off, I, I would never, I don’t search for restaurants on online >>male #4: Ok >>Alton Brown: I have never looked for a restaurant on using a computer, so unless it’s a map function I’m standing here in Missoula, Montana, where’s the closest food? I will do that I will use the map function on my iPhone for that but like evaluating and looking them up, I typically don’t do that And I would never, there is no way to find good recipes on the internet, I don’t think Not, not through a general recipe search, because 99.97% of them are crap And you can’t, you can’t find good ones unless you go to a pay service

Like if you have a subscription to you know, Cook’s Illustrated, or some other you know site like that that you can access their recipes, that can be quality, but just searching? Nah >>male #4: So, so the ways in which that paid service can provide you with those quality recipes that you can’t find on the open internet, which ways could we perhaps improve Google search to provide better access to higher quality content? >>Alton Brown: Well, you could, you could have curators, for instance You could have like here are Alton Brown, here are Anthony Bourdain’s 125 favorite internet recipes Or you know you could find a way to curate collections, you know, allowing you to package what you don’t actually own, which of course is the way of the future [laughter] >>Alton Brown: But the problem with, with a recipe is you gotta have a quantifier And a quantifier usually comes in, in the form of the dreaded forum, which I think is the whole idea of user feedback in forum style is pretty much, if there is anything that will ultimately destroy the usefulness of the internet, it’s that Because the only people that typically go on forums are, are people that are the last people that you want to listen to You know unfortunately we’ve given everybody a voice and most of them are bad So I don’t really know how you do that because I, I don’t know how you provide There, there might be a way that you could set up search strings in such a way that you could weed out a lot of things or you could simply start getting people to go through a huge amount of print matter and, and, and use that You know like anything that’s in public domain, you guys have snarfed up all that stuff anyway, right? But like Mrs. Beeton’s cookbooks from the 1900s, you know, maybe being able to search through that, that kind of print matter Stuff that’s actually been tested But I, that’s, that’s a good, that’s a conversation probably for well it’s a longer conversation figuring out how to actually do that I, I have a lot of people come to me and say how the heck do I search for recipes on the internet? And my, my answer is basically you, you, you don’t unless you’re looking for something very, very specific with a name attached to it Like for instance, I find that it is much easier to find one of my own recipes by just Googling it rather than going to FoodNetwork.com and looking for it Because I can’t find it on FoodNetwork.com unless I go through Google So if I, if I go to Google and I type in Good Eats meatloaf, ok, that’ll actually take me someplace that I wanna go and it’ll, and it, but the nice thing would be is like if, if you went to, ok say that it is my meatloaf recipe and you had to search this ok, Alton Brown meatloaf or Good Eats meatloaf, goes to there, being able to have some kind of service that would then offer, hey if you like this one, try these, in which case you would have to have some kind of reference that would, some kind of system that would cross reference ingredient lists or time that it takes or reviews and then offer up another ten elsewhere on the internet based on if you like this one I think that could work, but then you, you’ve that’s some pretty sophisticated integration Not that that’s over you, your head at all, I mean [laughter] >>Alton Brown: You can manage that >>male #4: So if you don’t use the internet for restaurant searches, what is your process for finding new restaurants? >>Alton Brown: My, my process for restaurant searches is on the internet is strictly geographical Is if I’m traveling and I’m like, “Dear God, if I don’t eat soon I am going to die.” Where am I? What’s near me? And, and that’s what it is And then what I’ll do is I’ll, I’ll look, I’ll, I’ll pull up you know on my iPhone I’ll, I’ll pull up that restaurant, I’ll look at it’s website and see what the menu is and if they’re open or not and go But I’m not evaluating them or searching them out in any other form rather other than geographical Now if I could look them up by ingredient, you know if I could say, “I’m, I’m standing in the middle of Manhattan and I wanna know who’s serving rabbit in five blocks in every direction, that would be interesting Because that would mean somebody’s gotta look through the online menus and, and somehow work that sourcing out That would be very interesting because there’s a lot of, there are ways to miss a lot of good food because you don’t know that, ok, well this French rest, ok this Vietnamese restaurant over here is serving rabbit in this form and this French restaurant’s over here are serving in this form because what I really got a taste for today is rabbit for some reason That would be cool I don’t think we have that now Do we? >>male #4: Well that’s just great feedback, thank you >>Alton Brown: Sure You sir? >>male #5: First I just wanted to thank you for your deep fried turkey recipe I follow it every single year and >>Alton Brown: You build, you build the derrick >>male #5: I build the derrick with the flashing lights >>Alton Brown: You use the flashing lights? >>male #5: The most important thing >>Alton Brown: Well not only does it say danger, it says fried turkey will soon be served here, which I, [laughter] >>Alton Brown: I think is a nice kind of community gesture ’cause people you know want that >>male #5: Oh yeah, definitely >>Alton Brown: And who doesn’t want to build a derrick? [laughter] >>male #5: The pulleys kind of threw me off, but anyway >>Alton Brown: Really? >>male #5: My question’s about >>Alton Brown: That’s a pretty simple device [laughter] >>Alton Brown: Pulley, been around for a few years Hardware store, good, good place >>male #5: So my question’s about actually brewing beer? >>Alton Brown: Ok >>male #5: I’m gonna start brewing >>Alton Brown: Are you old enough to have this conversation with me? >>male #5: Yes I am [laughter]

>>Alton Brown: Ok Just checking I don’t know what the ages is for oh wow in California, so what is it drinking age is 21 here? Is that right? Ok >>male #5: And then namely what in, in preparation like are there any home recipes like using apple cider vinegar to rinse out like all the stuff to make it in first or would you go with a solution? And if you used the solution, would you rinse it after, ’cause a lot of them say, no rinse? >>Alton Brown: There are a lot of ways you can go with your, your sanitation Sanitation is paramount with any form of brewing, especially beer And there are a lot of commercial solutions that work at very, very low concentrations I gotta confess, I use a bleach solution It’s what I know, it dissipates very, very quickly and I’ve never gotten sick from it, other than from drinking too much beer and throwing up [laughter] >>Alton Brown: But I’ve never had a sanitation problem, so I use a bleach solution, but there are other people that swear by, excuse me, non non-chloride kind of, kind of solutions as well But I would not use a vinegar, I would not use anything that wasn’t designed as a disinfectant >>male #5: And you’d always rinse? >>Alton Brown: And I don’t, actually I don’t I’m using it at such low concentrations that I typically don’t rinse >>male #5: Ok Great Thanks >>Alton Brown: This is a strange conversation [laughter] >>Alton Brown: Yes, ma’am >>female #1: I know you touched upon this earlier, but is there a new TV show or an episode of an existing show that you would love to see that would probably never be created? >>Alton Brown: Well there are a lot of Good Eats episodes that I would have liked to have created that, that Food Network wouldn’t let me do because of subject matter and sensitivity to their, to their clientele so to speak The, the aforementioned rabbits, I would like to have done a rabbit episode because I really like rabbit But they were like, no, no [laughter] >>Alton Brown: No, no, no, no because Thumper You know I mean it’s like people will accept you know here we are with the pigs [oinking] you know because we all hate pigs now because of Angry Birds, everybody hates pigs [laughter] >>Alton Brown: You know it’s like I was having a conversation with her, you know, “Daddy, you really gonna kill that pig?” You know to make barbeque? I’m like, yeah I’m gonna kill the pig She’s like, “I don’t want you to kill the pig.” Go over and put a helmet on it and all of a sudden she wants it dead, you know? [laughter] >>Alton Brown: I said, “Not only are we gonna kill it, we’re gonna throw birds at it until it dies We’re gonna make the whole house fall down.” Anyway that’s another story But I really wanted to do a rabbit show, but you know the hippity hoppity bunny nobody wanted to see that and, and I probably didn’t, they said, “Well nobody wants to see you, you know, cut up and skin a rabbit on TV.” And I said, “Well, you know, c’mon, once you get the fur off it looks just like a cat.” [laughter] >>Alton Brown: And this was not the best argument that I put forth because then they were just kind of like [laughter] >>Alton Brown: So that, that didn’t go very well And I also would have liked to, I’m, I like offal, variety meats, sweet breads and, and, and tripe and stuff like that and would love to have done a show digging into that kind of stuff, because I think if you’re gonna eat an animal you need to eat the animal And they’re like, no, no, no you’re not gonna do that, you’re not, no, nobody, nobody wants to see you cook tripe So I’ll, I’ll get my revenge by doing that somewhere else and, and But those were really the only things that I really wanted to do that, that I, I was, I just, I just couldn’t get traction, couldn’t get traction for it >>female #1: Thank you >>Alton Brown: Sure Hi >>female #2: Oh, oh, thank you for coming I wanted to >>Alton Brown: How are things over here? >>female #2: You’re >>Alton Brown: No I like it better over here [laughter] >>Alton Brown: Go ahead >>female #2: You’re my food hero >>Alton Brown: Thank you >>female #2: But I have three children who have terrible food allergies and one of my favorite episodes that you ever did was the replacements >>Alton Brown: Yes >>female #2: But I was wondering and I’ve struggled with this for years is I’m a, I love to bake, >>Alton Brown: Yes >>female #2: But they’re allergic to wheat, eggs and dairy >>Alton Brown: You’re doomed >>female #2: And you did an episode where you replaced the egg with lentils, but you also replaced egg with applesauce, but you didn’t replace the milk and the wheat So I was wondering if you’ve ever had to do this challenge, because it’s been very difficult to make things, there’s no emulsifier once you remove the egg So is there a better? >>Alton Brown: Well, I mean you can use xanthan gum as a replacement for, for the, for the natural lecithin in egg yolks and that works Just understand something You’re never gonna get where you wanna go There, there is, you’re taking away the trinity of real baking So everything that you do once you remove those is only gonna be an approximation It may remind somebody of a baked good, but you’re, you’re, you’re probably not gonna get there, we just don’t have the chemistry for it yet >>female #2: Ok >>Alton Brown: You know you can replace, the thing about working replacements is that you, you’re, you can generally get away with one or two >>female #2: Right >>Alton Brown: But when you cross the line and are trying to replace three, the structure of everything falls apart >>female #2: Right Well the oat flour >>Alton Brown: ‘Cause you’re, you’re messing with that equation, sorry? >>female #2: The oat flour with the soy and the baking powder with a little bit of extra acid, so either rice wine vinegar or applesau, apple vinegar >>Alton Brown: Sure >>female #2: Works really well for the leavening, but my >>Alton Brown: As long as it’s not a recipe that was actually formulated for a double acting baking powder, because the problem there is that you’re getting all of your CO2 released upon mixture >>female #2: Right >>Alton Brown: So you may be able to mitigate that by re-refrigerating >>female #2: I add a little bit of baking soda so that at baking time I get the second lift for the addition of heat >>Alton Brown: Uhhh, that’s gonna be more a factor of the acid than the base >>female #2: Hmmm

>>Alton Brown: Don’t I sound smart? [laughter] >>female #2: I like your lecithin idea, would you presoak the lecithin so that it, it? >>Alton Brown: Well you said that they’re allergic to eggs >>female #2: They are, but >>Alton Brown: Well you probably can’t use the straight forward lecithin, so I would replace that with xanthan gum >>female #2: With xanthan gum >>Alton Brown: Probably >>female #2: Or gelatin? >>Alton Brown: Uhhhhhhhhhhhhhh, >>female #2: No >>Alton Brown: no [laughter] >>female #2: I’ve done really cool things >>Alton Brown: Well cool is the key word >>female #2: [laughing] >>Alton Brown: No, cool is the key word though >>female #2: Right >>Alton Brown: because if you’re gonna, if you’re gonna use gelatin as, as a textural base, temp, it all becomes reliant on temperature So >>female #2: Oh, ’cause you think it’ll break down once it hits 350 >>Alton Brown: Well it does it depends Now if you’re using carrageenan or you’re using some other gel base that’s a hot gel, then, then that’s different >>female #2: Ok >>Alton Brown: We’re now boring everyone else [laughter] >>female #2: Alright, I’m sorry So >>Alton Brown: They’re like geez almighty, just have some more kids >>female #2: but if you were ever to do something online, a second replacement would be awesome >>Alton Brown: I will, I will attempt to do so This, this growing trend we have of intolerances and allergies is certainly confounding and >>female #2: Right >>Alton Brown: And it opens up whole new marketing opportunities And, and, and a lot of it I think I actually do think that there is a part of the population that is faking it I don’t think that there are nearly as many intolerances as there are people that want to be treated specially by having an intolerance I’m not saying that’s your families’ case at all because there’s a real difference between an intolerance and an actual allergy, >>female #2: Right >>Alton Brown: but you know people that are, are gluten intolerant, that’s going up We’re all lactose intolerant to some degree, most of us of northern European extraction, no that aren’t of, of >>female #2: Right Asians >>Alton Brown: northern European extraction, have some of that So it’s a concern My daughter, I mean my daughter is allergic to peanuts We have no freaking idea where this came from My, there is no peanut allergy going back in my family as far as we can go or in my wife’s and yet here she is Why did this happen and how did it happen? Don’t know But I think it’s something that we’re gonna have to deal with Maybe part of evolution, just natural evolution, I don’t know >>female #2: Well, I’ll let you know >>Alton Brown: But thanks, thanks for your question though I’ll work on that Yes? >>male #6: So you mentioned zombies earlier I just have to ask a question In the event of a zombie apocalypse what’s your go to food for survival? I guess your go to food just for pleasure >>Alton Brown: Well I have to let you know that I’m actually working on, on a couple of games that are related to this issue Um, one [laughter] >>male #6: That’s awesome >>Alton Brown: One is called Zombie Chefs, where you’re actually in a grocery store fighting zombies that are chefs of different nationalities and you can only kill them with ingredients from their cuisine [laughter] >>male #6: That’s actually a pretty good game >>Alton Brown: Is that bad? Is Zombie Chefs bad? >>male #6: No, it’s great >>Alton Brown: And then, and then the big, the big one I’m working on with my daughter is called Cupcake Apocalypse and it’s, it’s set in the time where all the weapons that we have left are cupcakes because we had all these cupcakes we made to make cupcake TV shows and that’s all we’ve got left and so we’ve converted, we’ve converted NERF guns to shoot cupcakes So I have to say that in the end it’s gonna be the cupcakes that’ll be the most important food >>male #6: I’ll look forward to playing >>Alton Brown: Because a head shot with a 10-year old cupcake, as long as it’s not a Hostess product, which would still be soft and tender, [laughter] >>Alton Brown: is, is gonna, is gonna do, do what needs to be done And zombies hate buttercream [laughter] >>male #6: Thank you so much >>Alton Brown: They hate it You’re very welcome This is a serious issue, people I, I’m not kidding around Yes sir >>male #7: Yeah, well, speaking of families, what was it like shooting a show with your grandmother? >>Alton Brown: What was it like shooting a show with my grandma? That was in the very first season of good eats and that was my maternal grandmother and it was, it was great fun and I was really glad we did it because she died about two years after that and so now my daughter doesn’t really remember her and so she can watch that show and kind of see what my relationship was like with my grandmother and it’s nice I still kind of have a hard time watching it ’cause she and I were very close So I’m glad we got to do it, but, you know, I’m, it’s tough, it’s emotional thing for me >>male #7: Ok Thank you >>Alton Brown: And she owed me money when she died so that’s [laughter] >>Alton Brown: that’s kind of extra painful So Go ahead >>male #8: Alright I work on the books project which is actually a couple buildings >>Alton Brown: You work on the books project? >>male #8: So I was very interested to hear that you’re, you’re looking into video enabled e-books >>Alton Brown: Yes, I am But only if I can keep you guys from just nabbin’ ’em [laughter] >>Alton Brown: Do you actually wait by the door of the authors that are dying to just wait for that moment when they take their last breath? Or do you >>male #8: Yeah >>Alton Brown: I’m screwing with you, ignore that >>male #8: 120 years later >>Alton Brown: Somebody has to do it >>male #8: Copyright law’s a bitch Anyway >>Alton Brown: Copyright, schmappyright >>male #8: if you have some time this afternoon, we’d love to have you come over and pick your brains on what you’d love to >>Alton Brown: Well, and I’d love to pick your brains too because the thing about digital publishing is that we’re, everybody’s still going, huh? What? And, and the thing that you guys might not think about very much is where people like me that generate content are all stymied is by legal Because none of the lawyers can figure out what even the definitions are of things right now and so all of us are paying hun, thousands of dollars trying to develop deals that, that

like protect everybody and define things because nobody knows what the words mean There’s not precedent for it So law firms are just are really making hay off of this whole thing while no work’s actually being done I think that I know a lot of people with great ideas that have just said, I can’t, I can’t afford to do this When you think about the fact that the average entertainment copyright lawyer’s going between $650 and $700 an hour on a, and that’s for something that either happens or doesn’t happen, you just go, oh my gosh, I can’t, I can’t afford to do this So everybody’s waiting Waiting for court precedence to be set so that words can be defined enough that contracts are gonna be drawn up It’s really interesting You know I’ve been trying to develop e product now for a year and are just now getting to the point of actually being able to talk about what they will be because of trying to wade through the legal It’s real interesting >>male #8: So you’re, you’re hoping to use a lot of content you’ve made before with >>Alton Brown: No All original I have no desire to repurpose content >>male #8: And, and you still have all these copyright worries with all new material? >>Alton Brown: Well, yeah, because the issue is defining what it even is It’s, come, come to New York young man and spend some time with me in some tall buildings in midtown and I’ll just show you how complicated it can be It’s not just about who originated at all, it’s about even defining what the word is It’s defining what’s an e-book and what’s an app Where does one cross the line into the other? Because author x may have a deal over here that precludes the use of, of or may say you can’t make apps, but you can make e-books Or you can do this, but you can’t do that And the time limits on this and how long this is in here and how long the video piece is Very, very complicated I’m in a bit of a unique situation because I don’t own restaurants I own a video production company I own sound stage I own editing I own, that’s what I do and so my desire is to get as much visual motion content into my product as possible That’s what I do That’s what I’m best at And so that, that puts me in even more of a kind of a complicated territory because if I use, if the software if the people that I work with to develop the actual e product if we work together, here’s the problem with pioneering, it’s like ok I wanna do this and because I make this and you guys make this we all of a sudden make something new Oh dear God, who owns that? Who owns that process? Is it patentable? You can’t just buy all your patents you know [laughter] >>Jeff Freburg: We tried [laughter] >>Alton Brown: Sometimes you have to make that stuff up And so everybody’s going, oohhh, ok so now we need another agreement between us to cover whatever we might innovate So it’s really tough It’s easy to be back and so you start to see the marketplace is already getting kind of stale for e products because everybody’s doing the same stuff because it’s established Nobody wants to pioneer because nobody understands who’s gonna own it You can just wait for dead guys >>male #8: So, well, yeah, forever >>Alton Brown: Yeah, I understand >>male #8: Yeah >>Alton Brown: So it’s, it’s really complicated It’s exciting I’m excited enough in it to be turning my company solidly into the direction of figuring this out of finding out how to do this For me it’s life or death in a way because it’s, it’s evolving into a state of really being able to do what I do best, which is probably something that hasn’t been invented yet and if I’m wrong I’m completely screwed But we, we can talk We should talk I would love, I would love to hear what you guy, ’cause you guys know, you guys know what’s going on >>male #8: Yeah >>Alton Brown: Hey Oh wait Yeah, let’s do you so you can sit down You’ve been standing there awhile Go ahead >>male #9: Thank you First of all thank you for coming and thank you for the team here to inviting you >>Alton Brown: Oh I Thanks >>Jeff Freburg: Thanks for showing up >>male #9: Love your recipes We make the schmaltz-based gravy every year for Thanksgiving >>Alton Brown: Schmaltz is good >>male #9: What’s the one recipe >>Alton Brown: Not exactly a heart healthy thing >>male #9: No, we make it once a year >>Alton Brown: In moderation Exactly >>male #9: What’s the one recipe that scares you to make? Is there a dish that’s like, this doesn’t always work, it’s a challenge, is there something like that? >>Alton Brown: You know what? >>male #9: Like to that you’re working >>Alton Brown: It’s never the big complicated dishes that do me in >>male #9: It’s the hollandaise sauce >>Alton Brown: Well no it’s, it’s, no you know it’s like if I’ve really worked it out it’s the dishes that I accidentally turn my back on It’s simple stuff that I get cavalier with Rice Every tenth pot of rice I make is a unmitigated disaster and I don’t know why I, I, I will do it exactly the same as I’ve done all the others, but for some reason I’m not paying attention right and I screw it up So now I just throw out every tenth one I don’t even make it, I just throw it out [laughter] >>Alton Brown: To this day I will still, I get up every morning and make a pot of coffee And without failure one out of every five pots is horrible I don’t know what I’m doing You know it’s when I’m not paying attention But if you tell me ok today we’re gonna roast a whole hog over hickory wood with blah, blah, blah, blah Alright I’m there I’m solid It’s on my scope >>male #9: You’re focused >>Alton Brown: I’ve got it I usually don’t screw that stuff up because I plan and I’m paying real close attention I’m not gonna tell you that occasionally my hollandaise isn’t 100%, but you know something like a sauce I look at a success range of you know, it’s within this 10%

Is it my best hollandaise? No Is it still better than most people’s hollandaise? Yeah Is it edible? [laughter] >>Alton Brown: You know the nice thing about food experimenting is that most of the time even the really bad screw ups are edible You know you don’t throw away that much food, you know Which is why I tell people when they learn, first learn how to cook Cook eggs They’re cheap and, and if you mess them up it’s not that big of a deal The chickens will make more, you know, it, it, they’re inexpensive So I don’t really mess up you know the big stuff, but I’m a very simple cook I don’t do complicated stuff I really don’t >>male #9: So what’s your take on molecular gastronomy? >>Alton Brown: Well I’ve talked about molecular gastronomy before and been pounced on for it I think of all gastronomy is molecular It’s all molecules and, and the danger of any movement in food is that people fixate on it, excluding other things So I know a lot of young cooks right now, I’ve met several young cooks who want to jump straight to the powder and not cook the carrots properly The real great practitioners, the real artists in food that are embracing those ingredients and techniques are already great cooks Ok? And they’re just using, they’re just innovating It’s like adding paintbrushes to your to you know or colors to your palette, which is fine I think that when we start moving into, for my own personal taste, when food starts becoming unidentifiable as what it is, I kind of lose my interest And, and I’ve been on record as saying, “Man, I just hate foam.” The only food I want foam on is cappuccino and if you want to call a meringue a foam, but I don’t want big bubbles that look like something that came out of a dying fish’s gills [laughter] >>Alton Brown: You know I just don’t and you can tell me that you filled them with smoke and that it’s made with blah, blah and I’m just still, I still just don’t freaking want it man, you know it’s just not what I eat ok? It, I don’t have a very sophisticated palette I like simple foods that taste like what they are So those are all fantastic tools and you know in the summertime I keep liquid nitrogen around because my daughter and I love to make instant ice cream or we’ll buy fruit on the way home and say, “Hey, let’s make sorbet out of that.” And you know liquid nitrogen’s cheap There’s a place up the street, I live near a hospital, I can get the stuff cheap and we pour it on all kinds of stuff Some times we soak crackers in liquid nitrogen and give them to the dogs, which is really cool because as the dog chews the cracker, the steam shoots out of their mouth [laughter] >>Alton Brown: But I’m not sure that’s legal, so I, I don’t know how to do that And, and I use xanthan gum to keep my, my dressings stable So I use these things I use you know occasionally we’ll use a tapioca maltodextrin to turn olive oil into a powder because that’s fun and I can put it on stuff But by and large they’re all just tools And when an artist becomes defined by the tools, that’s a problem, in general >>male #9: Thank you >>Alton Brown: Sure >>Jeff Freburg: Um, I have a >>Alton Brown: We’re gonna wait for more people to come to the microphones >>Jeff Freburg: Yeah, now, so would you do a miniseries? That’s a question on here I just thought >>Alton Brown: A miniseries? >>Jeff Freburg: that was interesting Not food related >>Alton Brown: Uh, would I do a non-food related miniseries? Sure I would do a non-food related series series I mean I have a lot of interests besides food I like science I like all sorts of stuff >>Jeff Freburg: Ok I like the Mythbusters thing, I think you’d be perfect for that >>Alton Brown: If I could get on Myth, well if one of the Mythbusters guys would like get blown up, I could slip right in [laughter] >>Alton Brown: and take over Either of them, you know I’d be alright with that, I think >>Jeff Freburg: I think that’s a good fit >>Alton Brown: Well, we’ll have to see what happens They’re getting pretty sloppy with their, their pyroworks >>Jeff Freburg: I’m getting this >>Alton Brown: Are you? Are we done, oh really? Did I suck all the air out of the room? >>Jeff Freburg: We’re a few minutes over >>Alton Brown: Thanks for coming Oh, wait, can I take this one more question? >>Jeff Freburg: Yes, please >>Alton Brown: Alright, go ahead Go ahead sir >>male #10: I really salute you for bringing your really quirky sense of humor to TV and yet you don’t do it on all of your shows, so what’s it like balancing the quirky Alton with the making people cry on Food Network Star Alton? >>Alton Brown: [laughing] I see that all as quirky You know, oh that’s actually a really interesting question because the kind of quirkiness that’s on, on Good Eats, that’s actually me The, the other side of, of the way I am like on Iron Chef America or certainly on Food Network Star is job specific You know they’re asking me to play a specific role, so that’s more like acting That, that’s, that’s not me, that’s a sliver of me that’s being used to make people cry Which I can do, but it’s, it’s not me They, you know any job allows you only a certain range of your skill set and so there are a lot of projects that I do that only call for one or two things Good Eats though is kind of the whole, the whole kit and caboodle So, thanks for coming everybody >>Jeff Freburg: Thank you >>Alton Brown: Thank you very much [applause] >>Jeff Freburg: Hey, thanks a lot [music]