Next '19 London Keynote by Google Cloud's CEO and the president of EMEA

[MUSIC PLAYING]

SPEAKER 1: Please welcome to the stage Chris Ciauri

[MUSIC PLAYING]

[APPLAUSE] CHRIS CIAURI: Good morning Good morning, everyone Welcome It’s fantastic to have everyone here at ExCeL We are super excited about the agenda we have in store for you over the next couple of days It’s going to be great It’s going to be exciting We have 12,000 people registered for the event Amazing There are over 3,000 of you in the room, and a lot more than that via livestream watching us So really excited to be here, excited to kick us off today And I want to say thank you for taking your time and spending a couple of days with us I also want to say thank you to our sponsors, especially our marquee sponsors, Accenture, Atos, Deloitte, and Intel This event would not be possible without all of our sponsors, so thank you again to all of them So thank you Let’s give a round of applause Fantastic [APPLAUSE] So I joined Google Cloud about three months ago I was 10 years at Salesforce, having lots of conversations about digital transformation, and I came here because I’m excited to partner with companies in a new way around digital transformation Despite my accent– you’ve probably picked up that that’s an American accent– I’ve lived in Europe the last nine years And this is going to be a really exciting year for my family and I because we’re going to become British citizens, UK citizens Woo Yeah So I actually am looking for volunteers because I found out that, in about six to nine months, I’m going to go to a citizenship ceremony, and I need to learn the lyrics to “God Save the Queen.” So I’m looking for any volunteers over the next couple of days that can help me with that I’ve got some work to do No, so I’m really excited to be here This is home It’s great to kick off this event in London for us So why did I join Google Cloud, and why are so many companies attracted to having this conversation about us? For me, it was really three simple reasons– a world-renowned culture, great people, great technology and innovation, and a massive opportunity– a massive opportunity– to partner with companies on their digital transformation journeys And speaking of that opportunity, over the last three months, I’ve met with more than 50 of our customers And there’s pretty consistent themes in those conversations People are talking about digital transformation They’re talking about wanting more agility and speed They want to be more data-driven They need, and want, to be more customer-centric They’re talking about their employees and their culture How do we improve our culture? How do we get better employee engagement, increase employee productivity?

And whenever we had these conversations, and I asked, OK, can you tell me what are the initiatives behind this, why do all these things matter, 9 times out of 10 the answer had something to do with growth I don’t think that’s surprising to anyone in the room, but a lot of these things that we’re all after and we’re working together on and why we’re doing digital transformation are about growth They’re ultimately about revenue How can we accelerate revenue in existing areas or protect revenue in existing areas? How can we accelerate revenue in new areas? How can we take advantage of opportunities that didn’t exist before because of digital? How can we become faster than our competition in reacting to these opportunities? So really consistent and really interesting conversations about growth and revenue And obviously, Google Cloud sits in a great position in that conversation because cloud is a key enabler for growth and revenue and digital transformation And we’re leveraging our digital innovation experience at Google, bringing that into Google Cloud, and helping customers and all of you on your digital transformation journey And what we’re going to do today, which is pretty interesting, is share customer stories with you on how our customers are using our solutions to solve digital transformation problems and create new opportunities One of the things we really want to highlight over the course of the next couple of days is we know that we’re not your only partner You know, this requires a complex set of partners So you have GSIs that you work with, you have technology partners of ours or others that you may work with And we are investing with them and working closely with them to make sure that we deliver great outcomes for all of you So we are really excited and incredibly honored to be a key partner on your digital transformation journey And now what I get to do is we’re going to kick the day off to give you more insight into our strategy We’re going to talk about some new products and partner announcements And again, we’re going to have some customers come up and some partners come up and tell you what they’re doing, how they’re using our solutions, and making it real for all of you So I’d like to introduce Thomas Kurian, the CEO of Google Cloud Thomas? [MUSIC PLAYING] [APPLAUSE] THOMAS KURIAN: Thank you, everyone, for that warm welcome It’s fabulous to be here with all of you Our mission at Google Cloud is to enable organizations around the world to transform their business using digital technology, and to do so by offering the best infrastructure and digital transformation platform and industry-specific solutions to help you transform your organization, as well as to infuse you with our expertise and our culture to help you create that magic We do so by offering you three important key components– first, infrastructure as a service, second, our digital transformation platform, and third, industry solutions Now, we’re bringing you– our foundation is infrastructure as a service We look at it as offering you six important capabilities– compute, storage, network as a service, protected by new offerings that we’re introducing today in the security area, deployable either in Google’s cloud regions or in your premise, hybrid, or increasingly out in the telecommunications network, the edge The foundation of all of this is our regions We’re live in 20 regions around the world and 61 availability zones Six of those are here in Europe, and we’re proud to announce today that we’re introducing five new regions This is part of a much longer strategy to roll out many more regions in different parts of the world to bring you our infrastructure so that you can use it effectively Our regions are not only very powerful and capable, but are also built on a foundation that advances renewable energy

Our CEO, Sundar Pichai, recently announced that Google has been a carbon-neutral company since 2007 So when you move workload to our cloud, you’re moving workload onto a backbone that is built by the largest corporate renewable-energy company in the world, Google So not only are you moving workload to an amazing platform, but you’re also doing good for the planet in moving workload to our cloud Let’s start by understanding what we’re doing for European customers in particular Recognizing that as cloud becomes a more central piece of IT infrastructure around the world, we’re introducing a number of commitments to you, our European customers It allows you, first of all, to store your data in Europe, not just a primary copy, but any secondary backups and all copies of data You manage your own encryption key You can keep that key offsite from Google itself, and with the new product we’re announcing here at Cloud Next, you can deny Google the ability to decrypt your data for any reason So in other words, you have sole control of where your data sits, how it’s encrypted, and who has access to it In addition, you can also require Google to ask you approval before any operators access your data For instance, if you want us to help debug something or help clean up your data for you, you can require us to ask you permission before anybody does anything And when you grant us permission to do so, we give you an audit record of every operation our operators are conducting so that you can see exactly what they’re doing and when And finally, you can also constrain us to ensure that users and administrators supporting your systems are only doing so from within Europe So we’re giving you European customers a cloud that helps you control where your data sits, who accesses it, who operates it, and it’s designed to meet the strictest regulatory requirements here in Europe Now, the reason we’re doing this is that customers are moving more and more mission-critical workloads to our infrastructure We’re announcing today a number of new offerings in Compute– new Compute VMs optimized in both AMD and Intel processors, faster storage offerings– and two really great network offerings– network intelligence that lets you look at global traffic patterns on the network accessing your systems and packet mirroring that will allow you to get better reliability in your infrastructure You should attend Brad Calder’s talk tomorrow where he’ll be talking about this and other offerings in more detail, but they’re all part of our commitment to give you a secure, reliable, high-performance infrastructure to run both our application workloads as well as partner applications And in order to build the future, we provide you a number of tools to make it easy to bring your existing estate to the cloud, and we’re going to talk about a number of new offerings we’re announcing to make it easy to move existing workloads to the cloud The first one of these is VMware Now, many companies are moving mission-critical workloads Several of the companies on that list use VMware So if you’re running VMware on your premise, we’re announcing today a new offering to allow you to move VMware workloads to the cloud You can migrate your VMware workload as-is to the cloud You can use your existing VMware tools, processes, and operational practices to run these workloads in the cloud Not only does it allow you to migrate applications unchanged, you can also do so while maintaining

business continuity And we’re doing this through an acquisition we announced earlier this week by acquiring CloudSimple CloudSimple is now part of Google Cloud They’re recognized worldwide as experts in running VMware, and they have proven technology to let you move VMware workloads to our cloud So that’s one example of capability we’re offering customers to move their existing estate and modernize it in Google A second example is SAP Many companies run SAP applications in our cloud because it lets you upgrade your SAP systems without downtime You can run them with excellent performance You can patch your systems and maintain business continuity without taking any downtime, and you can improve the information that you get from SAP by using Google’s analytic tools and our machine-learning technology Now, this morning, we’re introducing a new program if you’re running SAP called the SAP Cloud Acceleration Program It’s our program we’re announcing with a variety of partners– Atos, Accenture, Deloitte, and several others– to move workloads to the cloud at an extraordinarily attractive price, to run them in our cloud at an extraordinarily attractive price, and with new support offerings, including max attention to ensure you get the best reliability in running a mission-critical workload like SAP Many companies run SAP workloads in our cloud Here are some examples, and let’s hear from one of them, a large global distributor of pharmaceutical products, McKesson [VIDEO PLAYBACK] [MUSIC PLAYING] – McKesson’s about a 185-year-old company, has about 80,000 employees It has core business units across medical surgical supplies, US oncology, pharma distribution When you think about McKesson’s SAP environment from a transaction processing perspective, it’s multiple environments in multiple countries for multiple BUs, and it is the heartbeat of our company that we’re putting on here with SAP It’s what runs McKesson The consumer expectation is changing The expectation of a consumer is real-time, always available in your hand, so to speak We need to change the architecture to be able to meet that consumer’s expectations, and the current environment does not enable that speed to either innovate and/or deliver even simple features for the customer So that led us down the path of, should we be looking at a hybrid cloud architecture? We’ve been working on migration to the cloud, and that brought in Google Cloud And we sat with them They really brought in a different culture So the first thing to take into consideration being in the health care industry is protecting the customer data, the patient data, the pharmacies’ data, and their VHI So when looking at SAP on top of Google Cloud, that brings us a really good solution for us to protect our customer data And SAP running on Google Cloud eliminates a lot of the overhead and allows us to free up our resources to put what I call “above the line” and allow them to add value to the business and not worry about SAP I keep going back to enabling the business to do different things When now we have an environment where we’re running SAP and Google Cloud and we have all that data– customer data, processing data– we have the data lifecycle from the manufacturers all the way through the patient till it gets in the patient body What can we do with that data, now that it’s sitting in Google Cloud– and fully leverage MLAI capabilities that Google releases within that analytics platform and make it truly a better experience for healthcare, but also focus on making, really, a healthier person, keep the patient healthier [END PLAYBACK] THOMAS KURIAN: So if you have SAP applications and you want a great place to run them, use Google Cloud Another workload that we’re announcing a solution for today is NetApp NetApp offers a new service, the Cloud Volumes Service for Google Cloud Platform, and we’re announcing general availability, including right here in London So if you run NetApp storage on your premise, Cloud Volumes is a full hybrid cloud storage solution You can move data from your premise, from NetApp storage on your premise, to our cloud You can migrate applications that

run on NetApp without any change to the cloud You can run them in production, and you can do so while maintaining business continuity One of the workloads that many customers run on NetApp is Microsoft Windows Today, we’re announcing broader support for Microsoft Windows, not just Windows Server, but also a fully managed SQL Server solution as part of our Cloud SQL portfolio, Microsoft Active Directory– a fully managed version of that– as well as remote desktop services If you want a remote desktop service, we offer solutions in partnership with VMware, Nutanix, and Citrix So if you’ve got a broad Microsoft Windows estate, both desktop and server, you can move that to Google Cloud And lastly, for those of you who have bare metal services, we’re announcing today a new bare metal offering to run raw servers running SAP, VMware, and Oracle, for instance You can migrate existing enterprise licenses to the cloud, and you get great performance scalability This is a new offering we’re introducing in partnership with Atos And Atos is not only working with us in this area, but they’re also offering a broad set of services, including database as a service, a new offering called “workplace as a service” that you’ll hear about more tomorrow, and running SAP as well as doing data center exits One of the partners that’s done a lot of work with us is HCL They’re a leading system integrator, and recently, they announced a partnership to build a business unit dedicated to Google Cloud To tell you more about it and about all these new offerings that they have expertise in, whether that’s SAP, hybrid cloud, specialization with Anthos, and our AI and ML tools, it’s my privilege to welcome C Vijayakumar, president and chief executive officer of HCL to Cloud Next Please give him a warm welcome [MUSIC PLAYING] [APPLAUSE] C VIJAYAKUMAR: Hi THOMAS KURIAN: CVK, welcome to Cloud Next C VIJAYAKUMAR: Thank you THOMAS KURIAN: Can you tell us a little bit about what this partnership means for HCL and for our customers? C VIJAYAKUMAR: Thank you, Thomas A very good morning to all of you I am so delighted to be here amidst this eminent community and with Thomas, whom I greatly admire as a visionary leader Thomas, allow me to introduce HCL Technologies briefly before I talk about the partnership HCL Technologies is a $9.3 billion global technology company We have global presence in 44 locations with 150,000 employees We are the fastest-growing technology services company for the last three years We do three things One, we manage and modernize IT landscape, IT infrastructure, business applications We manage them and modernize them for clients We service over a thousand large enterprises globally, and we’ve been delivering IT infrastructure and application services for the last three decades for several large global clients We also have a strong product engineering DNA where we– of particular relevance here is we modernize software products We SaaSify them, put them on cloud platforms, and in the last few years, we forayed into software products where we have over 10,000 customers globally That’s HCL Technologies Let me talk about this partnership You will not be surprised when I tell you that 90% of all the deals that we signed in the last three years have hybrid cloud as a very important component A number of enterprise customers are in different phases of their cloud journey Some of them are cloud native Some of them are nascent in their journey Some of them are very mature But one thing which is very common which we share across all large enterprise clients– they want to significantly enhance cloud adoption to achieve efficiency and scalability, and most importantly, they want to achieve agility

and competitive advantage So our customers are asking for more and more cloud, and that’s the genesis of this partnership Google has great technology, and HCL has serviced and worked with greater than a thousand enterprises, large enterprises across the world, for many, many years And we’re bringing this together to build this partnership There are three key strategies we are enabling to drive this partnership to deliver value to our clients First, we’ve created a dedicated business unit to provide dedicated attention, investments, and the focus and work closely with Google and our customers to make their modernization journey risk mitigated– make it simple We will partner with our clients to deliver that Two, skills and the talent scale-up We have 1,300 professionals delivering Google Cloud migration and modernization services We plan to scale that to 5,000 people in the next few months And the third and most importantly, we have dedicated innovation spaces in our Cloud-Native Labs in London here, in Dallas, and Delhi So all of these three strategies are enabling a risk-mitigated way to migrate workloads seamlessly to cloud and build hybrid cloud strategies to enable a digital enterprise So that, in a nutshell, is the partnership between HCL and Google THOMAS KURIAN: 5,000 people, wow What kind of solutions are they going to deliver for us? C VIJAYAKUMAR: Yes There are a few solutions that we have worked on, and I want to highlight four key solutions that we are going to bring to you One is about SAP on cloud We have a very strong landscape SAP capability working with various clients We are working with a number of them to migrate to cloud, and Google Cloud is a great opportunity And we have several good case studies where we help our customers do this The second is about data center and application modernization A lot of legacy data center landscapes– we work with our customers to build a hybrid topology, put the right workloads in the right locations, and we just not lift and shift applications to cloud We focus on modernizing applications so that you truly derive the innovation that a cloud platform offers, like Google Cloud And the third is Anthos Hybrid cloud enablement is a big theme and which is very relevant for all the large enterprises, and we are very focused on driving that And fourth, a number of ISPs want to modernize their software products into SaaS and cloud platforms We work with a number of them to enable that These are the four key things, and the way we do it is through a global delivery model We have a migration and modernization factory, and we have a number of IPs, which we have built around automation and AI, to enable the migration in a seamless manner through our global delivery model THOMAS KURIAN: Thank you so much, CVK, and thanks so much for your partnership C VIJAYAKUMAR: Thank you, Thomas THOMAS KURIAN: Thank you C VIJAYAKUMAR: Thank you [APPLAUSE] THOMAS KURIAN: The final piece of infrastructure– Google offers customers a secure infrastructure, and there’s a number of features we built in to ensure we protect your applications and your data But today, we’re really excited to announce that we’re also offering you security products, the ability to use tools that we offer in our cloud to protect your systems from cybersecurity threats It’s my privilege to welcome Suzanne Frey from our product organization to tell you more about these advanced security tools Suzanne? [MUSIC PLAYING] [APPLAUSE] SUZANNE FREY: Thank you Thank you, Thomas, and good morning Our mission– well, Thomas talked about our mission overall, but in addition to the mission he discussed, our fundamental mission is to be the most trusted cloud Now, central to this mission is offering world-class technology to ensure your security and preserve your privacy

However, building real trust also requires that we provide full transparency into how we handle your information and that we give you robust controls on data handling in the cloud Now, we’ll get to some new products in these spaces over time, but first, let’s explore the principles behind our differentiated approach to trust at Google Cloud Now, we know that trust is built over time through shared experiences and repeated positive interactions Now, with us, it’s going to start with our sales team and our enterprise-ready contracts, but it’s going to continue through our every interaction with you And it depends on how well we deliver on our commitments to you every single day Fundamental to your perception of trust is your experience of full and complete enterprise privacy in our cloud Now, we’ve spoken before about Google Cloud’s focus on protecting your privacy, but this is so fundamental that I want to repeat and reinforce our commitments to you First, your data is your data You own your data Two, we never sell your data to third parties Three, we do not serve ads in our cloud enterprise services Four, your information is encrypted by default in all of our cloud services Five, we offer robust controls to help prevent insider access And six, we don’t have any back doors for any government In fact, we undergo third-party audits to ensure all of the above are working according to your expectations and across industries and regulated verticals worldwide And compliance against third-party standards is just one key means by which we can mutually establish trust At Google, compliance is a continuous process to ensure that we evolve along the regulatory landscape and your needs side by side Now, we’re always adding new compliance certifications We’ve recently announced here in Europe [? TSAK ?] certification for the automotive industry, FINMA certification for the financial community in Switzerland, and we’ve been certified to host health data in France against the HDS standard Now, privacy, compliance, and security are all deeply intertwined, and I’m pleased to announce that we continue to deliver new, innovative security capabilities to protect your data in the cloud as well Thomas talked about several of these, but I want to reinforce them First is our external key manager This is coming soon, and it allows you to integrate your own third-party encryption keys with the Google Cloud Key Management Service This means, for Google Compute Engine and BigQuery, you can now keep your encryption keys completely outside of Google’s infrastructure on your own premise or in a third-party key management service Now, also coming soon is key access justification Now, this works with the external key manager and provides a reason each time a key is accessed and we request to decrypt your data And this allows you to decide whether to approve or deny this request Now, using these two products together, you can deny us access for any reason, and as a result, you are the ultimate arbiter of access to your information This is a level of control not available through any other cloud provider Now, next, we help protect your information and applications from attacks When you run on GCP, you benefit from our massive scale and protection against denial of service and web attacks Now, our Cloud Armor service has been around for a while, and it adds to the default protection built into our global network But we’re offering new web application firewall capabilities, giving you predefined and customizable rules for stopping the most common attacks

We’re proud of Google’s capabilities that led us to be known as one of the most secure companies in the world, and we’re building products to give you these capabilities so that you can benefit from the technologies that we’ve developed, whether you’re using Cloud Security Command Center, our new forthcoming Premium Edition, to monitor your data in GCP or Chronicle to monitor your data on premise or in other clouds, you get access to Google’s intelligence And you can’t get that anywhere else We use this to investigate, detect threats worldwide at every end point across the globe Google’s Advanced Protection Program is now generally available for cloud customers as well It is our strongest level of account management designed to protect users like executives and IT admins who face an increased risk of targeted attacks It leverages hardware security keys, which we use at Google to prevent account takeovers And as we’ve noted, since we’ve implemented security keys at Google, we’ve had no reported or detected hijackings of accounts where security keys were enabled It’s just another example of how we are bringing the advanced tech we use internally to you, our cloud customers Finally, I mentioned earlier that Chronicle can help protect your data, even if it’s on premise or in other clouds Chronicle’s Backstory product was designed by Google security professionals to enable anyone to use the techniques we use to detect threats and investigate security incidents It applies Google’s strengths in analytics and security data privately and easily So let’s show you how it works I’d like to ask my colleague, Rick Caccia, from Chronicle to give us a short demo [MUSIC PLAYING] [APPLAUSE] RICK CACCIA: Thanks, Suzanne At Google, we’ve built a lot of capabilities to protect ourselves and our users, and Backstory was designed to give you similar capabilities wherever your apps may run In today’s demo, I’m going to show you features that are already available and in use by security professionals around the world and give you a sneak peek at a few things coming later in the year So customers use Backstory to aggregate and analyze their security telemetry from their own data centers and from multiple clouds, and Backstory makes sense of the data and can expose it in our own applications or via APIs so that customers can power other security apps or their own dashboards Here, I have an example of a custom dashboard using our data APIs to monitor across locations So in this example, the customer can see threats across their on-premise apps, GCP apps, and their AWS apps Why is this hard to do? Well, companies generate a lot of data To give you some context, there are approximately 700 million tweets a year At 140 characters, that’s something like 35 terabytes Sounds like a lot of data But many companies generate that much log data, security log data, every single day, and without Backstory, they wouldn’t be able to keep it for more than a week It’s like a crime scene that gets wiped every night When you need to investigate, the data simply isn’t there So Backstory gives you the ability, for a flat price, to aggregate, search, and store a year or more of your security data, petabytes’ worth of data in less than a second So here, we have a customer with over a year’s worth of data, over 12 petabytes of data indexed, full fidelity, hot and ready to analyze OK, let’s drill in here So I’ve got a detection rule firing here via our rules API, and it looks like it’s a phishing attack against an executive of the company Going to drill in, and Backstory instantly lets you see the full picture of the attack We stitched together all of the events into a full picture So we see an email coming in to this particular employee After that, we see the employee log in to this bogus login page A little bit later, we see a piece of malware, ghost.exe, being downloaded and running on the machine And shortly after that, this machine starts communicating with a new domain, officerevision.com And we see that both the login link and Office Revision are newly registered domains that we’ve never seen before anywhere inside our enterprise So Backstory has automatically linked all of these pieces of information

together into a timeline to make it useful for a security analyst So I can pivot from this machine view to a user view Let’s look at this user, and I immediately see, for this employee, outside of his normal activity, I see two alerts late at night when he’s normally not online And the first is a failed login to the Workday system Later on, I see a failed login to Oracle Financials When we put all this together, it looks very much like an account takeover as a result of that phishing email So if we had more time, I could then ask Backstory to show me every single employee across my global enterprise that received the same email, clicked on the same link, had the same suspicious patterns And in about a second, I would get a list of all of those employees so I could start to contain the threat, clean the machines, reset the accounts, and so forth So basically, in just a minute and with a few clicks, we can get a view across Google Cloud, across on-premise apps, and across other cloud apps to get a full picture of this particular thread activity So with Chronicle, we’re using the power of Google Cloud to protect you and your own network at the speed of search in a way that’s private to you and you alone With that, let me turn it back to Suzanne [APPLAUSE] SUZANNE FREY: Thank you, Rick It’s super exciting what’s happening with Chronicle and Backstory So one final point I want to make is that we can’t and we aren’t going to go this alone We know that many of you have invested significantly in dedicated tools and strategic relationships with security vendors We want to meet you where you are, allowing you to preserve your investments as well as benefit from functionality you can’t get on other clouds That’s why we’ve more than doubled our ecosystem of security partners in the last year, and we continue to invest in deep engineering collaborations with security leaders to meet the needs of our joint customers To close, our efforts to earn your trust are reflected in our behavior, our operations, and our systems every single day We share your priority on ensuring privacy We strive to further our operational transparency We adhere to the strictest standards and support your compliance efforts across verticals and regulated industries all over the world And we work tirelessly to augment the security capabilities in our cloud, on our cloud, and beyond our cloud to protect your data and applications wherever they are We look forward to consistently positive interactions with you, and with that, I’d like to bring back Thomas [APPLAUSE] THOMAS KURIAN: The second piece in our portfolio, our platform– it lets you do five things– build great new applications, manage large quantities of data, do analytics, use our AI and machine learning tools, and collaborate with people The first piece of this is the great tools that we offer people to build cool applications We are here to introduce an update to two important parts of our application development portfolio The first is Anthos This is a product we announced at Cloud Next earlier this year, and it was designed to solve a very simple problem We wanted to give customers the ability to build a workload once, to run it in your data center, to move it to Google or to any other cloud without changing a single line of code, and to help you secure and monitor this environment in a 100% consistent way Since that announcement, we’ve had a lot of product updates as well as significant customer momentum with Anthos And today, I’d like to welcome Jennifer Lin from our product organization to give you the update on Anthos Jennifer? [MUSIC PLAYING] [APPLAUSE] JENNIFER LIN: Thanks Thank you, Thomas, and good morning, London It’s really a great pleasure to be here today to share the momentum that we’ve seen with Anthos

Since we announced general availability in earlier 2019, Anthos has set the standard for modernizing applications in today’s multi-cloud world Anthos adoption by customers is accelerating According to Forrester’s total economic impact study on Anthos, adopters have seen up to a 5x return on investment For one of our customers, rolling out updates to their core banking application used to take at least a quarter Now with Anthos, they implement new features and updates on a weekly basis That’s a 13x improvement in time to market and more efficient continuous development and release cycles According to Gartner, by 2021, over 75% of midsize and large enterprises will have adopted a hybrid or multi-cloud approach However, old-school hybrid offerings, including recent announcements in the market, try to build on top of legacy silos that can’t quite deliver the agility and governance across clouds As customers look to the cloud for scalability and access to innovative services, getting locked into a single vendor has become a major concern But with Anthos, you have the flexibility to modernize without being locked in Anthos is based on open standards like Kubernetes, Istio, and Knative It delivers portability and agility and leverages open APIs to orchestrate VM and container-based services Building on this, we’re bringing a wide range of capabilities to Anthos to further simplify your cloud migration and application modernization journeys First, we’re making it easier for your platform operators to manage your microservices by leveraging the efficiencies of managed Kubernetes You can deploy new applications on managed Kubernetes clusters in Google Cloud or on premises, and you can register existing Kubernetes environments into Anthos And Google Cloud console gives you a unified view across all environments Second, we empower your security teams by automating application security across diverse environments Anthos enforces consistent policies codified in declarative configurations from a single source of truth, such as a central Git repository Central policy enforcement delivers stronger governance Third, we’re giving operations and development teams increased application-layer visibility across Anthos workloads Anthos offers granular telemetry for service management and makes it easy to set and view service-level objectives to better manage application performance Finally, Anthos delivers on the promise of a truly developer-centric user experience Your operators and developers can efficiently collaborate and deploy applications faster and more securely than ever before While Anthos has been generally available for some time, today, we’re happy to announce the general availability of Migrate for Anthos This allows you to take VMs from on prem or Google Compute Engine and move them directly into containers and GKE We’re also expanding support for VMs from other cloud providers You can now modernize Amazon EC2 and Microsoft Azure VMs directly into containers Our new approach gives you much more flexibility to modernize your existing investments with ease, even for legacy VMs Anthos provides unique and powerful solutions to customers across many industries and helps transform the way that they build and deliver applications For example, Kaeser Compressors, the world’s leading manufacturer of compressed air products, is using Anthos to increase production efficiencies and time to market They’re using Anthos as their platform of choice to deploy and manage SAP workloads Anthos gives them a unified way to manage their hybrid and edge deployments and provides a consistent platform for advanced machine learning DenizBank serves millions of customers in 11 different countries across the EU and Gulf regions Anthos helps them to meet regulatory requirements, including data residency and sovereignty, while using machine learning to deliver innovative mobile banking applications to their customers Users from a wide range of industries are doubling down on Anthos and benefiting from running core applications and emerging workloads Thanks to all of our customers who have partnered with us and who are really driving innovation in their industries Additionally, we have a strong ecosystem of partners who are working with us to create innovative solutions developed with and on Anthos We are constantly exploring new use cases like Anthos Edge for retail stores, manufacturing floors, and telecom base stations

Today, we’re already collaborating with design partners like Cisco, HPE, and Intel, and service providers like Deloitte, Accenture, Arctic, and HCL stand ready to help you modernize your applications and improve your digital operations We are committed to accelerating application modernization, and we have some more amazing new announcements for the developer community To tell us a bit more, I’d like to invite Pali Bhat to the stage Thank you [MUSIC PLAYING] [APPLAUSE] Hi PALI BHAT: Thank you, Jennifer What makes Google Cloud developer solutions unique is we enable you to radically simplify your application modernization journey, and we enable you to do it in phases You get the developer velocity organization needs without compromising on security or quality And today, we’re excited to announce significant enhancements to our entire developer tool chain across code, build, deploy, and a new serverless execution platform So let’s start with code Developers want to take advantage of the power of microservices and containers to modernize their applications Unfortunately, before they write even a single line of application code, they’re wading through YAML They’re connecting debuggers, creating containers, setting up their workstations, and on and on and on We take a completely different approach at Google Cloud by automating all of the manual, interpretative tasks of cloud application development so you can focus on the task at hand, which is writing application code Cloud Code is our suite of IDE plugins to help your teams get productive really quickly In fact, with Cloud Code, developers can get all of their work done without ever leaving their favorite IDE Here’s an example Cloud Code streamlines the creation of Kubernetes applications, so we take care of all of the details like YAML Not only that, we give you quick starts which are fully configured samples for build, test, and deploy so you can be up and running in seconds So it’s no wonder that even while we were in beta, Cloud Code generated a lot of interest among the developer community and resulted in hundreds of thousands of downloads, so I’m thrilled to announce that Cloud Code is going GA today In addition, I’m also happy to announce that we’re bringing Stackdriver logs into the IDE with Cloud Code, so developers no longer need to switch between tools while they’re debugging It’s a huge time saver Once your application code is written, you can use Cloud Build, which is a completely serverless CI/CD platform which enables you to build, test, and deploy your cloud applications Recently, Cloud Build took the leadership spot in a Forrester Wave report well ahead of all of the solutions in the market More than a thousand companies are using Cloud Build daily That includes [? KAI, ?] Monzo Bank, and Zendesk Just in the last six months since moving to Cloud Build, ANZ Bank has seen a 3x increase in the number of daily deployments And at that pace, manual security checks simply can’t keep up, which is why we recently released Container Registry vulnerability scanning We automatically check all of your code, all the dependencies you’ve imported into your application, and the base image against all known threats We do this both at check-in and continuously as new threats emerge And those customers, like ANZ Bank, often integrate scanning with Binary Authorization so they can gate deployments based on the scan results Another customer, Shopify, scans over 6,000 builds every day That’s cloud scale Until now we’ve talked about how we’re removing friction across the code, build, and secure phases of your application development, but we stepped back and asked ourselves the question, what if we just removed all of the grunt work that developers have to deal with? So we created Cloud Run Cloud Run is the first Open Compute platform

that combines the power of serverless and containers Because Cloud Run is serverless, it abstracts away all of the infrastructure management That means you just execute one command to deploy your container, and we take care of everything else Whether it’s HTTPS, custom domains, autoscaling, failover, we got you covered And you can choose to run your container either in fully managed Cloud Run or in a hybrid environment with Cloud Run for Anthos And best of all, Cloud Run is built on Knative and Kubernetes That means all your applications are going to be both portable and extensible It’s the first time in the industry that you are able to get future-proof serverless applications Oh, and today, I’m excited announce that Cloud Run and Cloud Run for Anthos are both going GA Some of the largest businesses in Europe, like Airbus and Veolia, are already using Cloud Run MediaMarktSaturn, which is a leading consumer electronics retailer, told us that they have improved their time to market by 8x Simply amazing Once you’ve got your applications up and running, the next step is to make some of those applications and services available as reusable components to other teams Pitney Bowes tells us that they’ve shaved as much as 70% off their design cycles by doing this That’s where APIs play a key role You can drop any endpoint with an API proxy and publish it using Apigee, Google Cloud’s API management platform Apigee enables you to discover, secure, and then analyze the usage of your APIs, and today, we’re making it even easier for enterprises to deploy Apigee in a hybrid environment with the GA of Apigee hybrid All of these capabilities you just heard about make cloud application development frictionless Now, the [? CEO ?] is in action I’d like to welcome Russell onstage [MUSIC PLAYING] [APPLAUSE] RUSSELL WOLF: Thanks, Pali I’m going to show you how to create and deploy a Kubernetes application with Cloud Code using a new Google Cloud remote development quickstart Normally, I might spend hours downloading and installing tools to set up a development environment to get started with Kubernetes Now, I can just click this Open With Cloud Code button, and instead of spending hours preparing my development environment, Cloud Code automatically connects my local VS code to a remote development environment in Google Cloud that has all the tools I need, including Skaffold, Kubectl, language support, and SDKs It’s starting up a VM in Cloud Shell right now that it’s connecting to It’s even now cloning a Kubernetes guestbook sample application from that quickstart into the cloud workspace for me I can now build and deploy this application to Kubernetes I simply use Cloud Code’s Deploy Application Continuously command, and the app is now going to be built and deployed to my cluster This pre-configured development environment in Google Cloud just save me from hours of setup time and potential setup errors You can see here in the terminal that Cloud Code is building my images, tagging them, pushing them to an image repository, and it’s deploying the app Normally, I’d have to do all of these steps myself, and I’d have to repeat these steps every single time I want to make a change Cloud Code continuous development takes care of this for me and automatically updates my application every time I make a change It looks like the app’s deployed, so let’s take a look at it Here, we can see that it’s deployed this guestbook sample application Now let’s get this code into production The first thing we do is store this in version control I already forked this sample, and I’ve added the Cloud Build GitHub plugin

Now, everyone knows that you should setup a CI/CD pipeline to deliver your code into production, but it can be a real pain to set one up Cloud Code turns that into a simple declarative task First, I’m going to go and create a trigger.yaml file, and that will activate a build when code is pushed to a branch in my GitHub repository This is an experimental feature in Cloud Build enabling you to configure triggers as code Now, instead of having to search online for documentation and examples of how to set this up, I’m going to use a snippet provided by Cloud Code to create this trigger All I need to do is update the repo owner and the repo name and the branch that I want to look for changes on, and finally, we see that it’s looking for the build steps to perform in the cloudbuild.yaml file Let’s go ahead and create that as well We’re going to use another Cloud Code snippet here to create a deployment pipeline using Skaffold And here, it’s as easy as specifying the cluster name, which, in this case, is guestbook-prod, and the cluster zone, which I’m using europe-west2-a, which is right here in London And we’re good to go Now I just need to right-click on this trigger.yaml file and select Apply Trigger and confirm the project I want to create this trigger in, and we can see here in the terminal that the trigger has been created successfully Now all I need to do is push a commit to master branch Well, I’m going to skip pushing commit because VS Code keeps switching back Here we go OK, I’m going to go ahead and skip pushing that commit since VS Code is having problems for me right now, but if I push that commit, it goes ahead and kicks off a cloud build and deploys that app to production So in the last few minutes, I just set up a Kubernetes development environment, deployed an application to my dev cluster, added a CI/CD pipeline to the project, and submitted a change that kicked off that CI/CD pipeline to deploy to production And I didn’t need to leave my IDE Thanks, everyone [APPLAUSE] PALI BHAT: Thank you, Russell In summary, Google Cloud gives you three key benefits First, we make your cloud application development simpler and faster We even help you migrate your applications Second, we enable built-in security and compliance across the entire application development pipeline, and third, we provide you powerful observability and API management We’re committed to making Google Cloud the most developer-friendly cloud with a full suite of tools that are generally available with thousands of customers already using them Thanks to all of you for the amazing growth that we’re seeing in the Google Cloud developer community You can learn more about our labs and certifications by visiting our website, and if you’re here at Next, we have an awesome developer training zone that all of you should check out and a bunch of cool sessions across cloud application development and serverless Now I’d like to turn it back over to Thomas [APPLAUSE] THOMAS KURIAN: If you’re a developer who wants to use these tools, but is also keen on using open source, earlier this year we announced a partnership with many leading open-source companies to allow you, the developer community, to build applications using open source, get a fully managed infrastructure to run them in Google Cloud, making it easy for you to use open source, and to be able to use your Google Cloud credits to consume open source Since then, we have had strong uptake of these platforms by customers, and there are many companies who are using these tools in production An example is METRONOM, which has migrated 80 Cassandra clusters to Google Cloud; Autotrader, which runs a combination of MongoDB and Google Cloud

Platform; and Unity, which processes a million events a day using Confluent on Google Cloud Platform Managing data is a core competency of Google Cloud We offer a variety of different solutions to manage data Most importantly, we offer solutions to host enterprise databases on Google Cloud Platform, including Oracle, SQL Server, Postgres, and MySQL We give you tools to migrate these databases from premise to the cloud, and we offer you with Cloud SQL a platform to build and scale mission-critical workloads while giving you– using, for example, custom-managed encryption keys– the ability to secure and protect your data when you run these databases Many customers run and manage their data in Google Cloud Here are just some examples When you move data into a cloud, you can also use our analytics capabilities We’re focused on offering two important capabilities with analytics– a fully managed data warehouse, serverless, called BigQuery, and a fully managed data lake, also serverless Here at Cloud Next, we’re proud to introduce a new capability called Cloud Data Fusion, a fully managed ETL solution that makes it super easy for you to ingest data into our cloud When you ingest data, you can also federate queries from BigQuery into existing data sources you have, either on premise or in other clouds, and you can stream data much faster into Google Cloud with advances we’ve made in stream processing Finally, because we’ve had lots of demand, we’re migrating legacy data warehouses Many customers have done that and repackaged a set of tools to make migration of legacy data warehouses to our cloud much easier We have many customers who run and manage enterprise data lakes and data warehouses in GCP In addition, there are people who use our data management infrastructure for AI and machine learning We offer four important capabilities– a platform, AI building blocks, an AI hub which provides one-click deployment of models, and AutoML that makes it much easier for people to build AI models To make it even easier for customers to adopt AI, we’re introducing a variety of solutions– horizontal solutions like contact center AI and document AI as well as industry-specific solutions based on Google’s AI expertise Now, one of the important things we’re announcing here at Cloud Next is a solution called explainable AI Andrew Moore and Sudhir Hasbe are going to talk about this tomorrow, but explainable AI allows you, a customer who is using AI in an enterprise context or an enterprise business process, to understand why the AI infrastructure generated a particular outcome So for instance, if you’re using AI for credit scoring, you want to be able to understand why did the model reject a particular credit application and accept another one, and explainable AI provides you the ability to understand that Because of our advances in analytics and AI, we have many customers who use a cloud platform for this purpose Here are just a few of them Lastly, what’s new in G Suite? Now, G Suite is used by many people around the world for collaboration People love this concept called Smart Compose in Gmail where the system suggests a reply for you and makes it much easier for you to compose email We’re now bringing Smart Compose to Google Docs to make you more productive when you’re writing documents and collaborating with one another We’ve also integrated all the elements of our collaboration tools into a single workspace

David Thacker will be talking about the new capabilities we’re introducing in G Suite tomorrow and actually be showing you Smart Compose in Google Docs Because of these advances today, 5 million companies pay to use G Suite, and we have over a billion people using our Drive and 1.5 billion people every day using Gmail You could be one of them, and we’re very proud to welcome today one of these customers Fiat Chrysler Automobiles is a customer of G Suite, which is helping them in their digital transformation It’s my privilege to welcome Gilberto Ceresa from Fiat Chrysler Please give him a warm welcome [MUSIC PLAYING] [APPLAUSE] [INAUDIBLE] Gilberto, welcome GILBERTO CERESA: Thank you Thank you so much Good morning, everyone THOMAS KURIAN: Could you tell the audience how cloud computing is changing your automobile company, which everybody knows? GILBERTO CERESA: OK, so being a CIO in an automotive company in this digital era is quite an interesting sport You sit at the intersection of dual revolution, I would say One revolution is the one of our vehicle, the cars we make every day that are moving from a [? long ?] [? three ?] new axle from the traditional combustion engine to the electrical power train They are more and more connected to internet that provide any sort of mobility services They are becoming autonomous now, and we all know in a short future On the other side, you have the revolution of the traditional [? active ?] tool, all these buzzword– cloud, that artificial intelligence, machine learning– are really changing You know better than me our way of working So in this environment, in an automotive company, you have to keep producing, designing, selling every day thousands and thousands of vehicles that needs– they are composed by thousand [? oil ?] engineer and the [? parts ?] that are coming through a very complex supply chain– global and so on And you have to deliver to your customer performances, reliability, safety, pleasure also, and sustainability So all of this stuff for a company– FCA is 120 years We have celebrated 120 years from our birthday in this year And so this is in our DNA But in this digital era, really, everything is always more interconnected, so you cannot pick one thing apart from the other And we see the cloud as a tool that they really enable us to manage all this stuff together in a more easy way We have more flexibility, better development, lower cost, and hopefully, I will say, also more reliability So cloud is really a tool that push the digital transformation of our company in these days, I would say THOMAS KURIAN: That’s an amazing story How do you use G Suite to help your people collaborate during this amazing transformation journey you’re on? GILBERTO CERESA: Yeah, we have selected this Google tool because we were looking, really, for something that was not only a technical solution, but something that was pushing a new way of working So we wanted something cloud native, simple, easy to use, secure, and also mobile first in principle because we think that the employee in an [? hour ?] in a big corporation like ours needs to find inside the company And so user experience is always more and more similar to the one that they have outside of the company in their social, personal life and so on So we are leveraging G Suite and Drive, mainly for really pushing this culture of sharing information I will say that this has improved the way our colleagues are working together, faster from anywhere Another important feature that we appreciate is the video communication So when you have to connect the people that are sitting, basically, across all the world, the multitude of languages, culture– see people in the face when you are speaking is a help

So we wanted to move the video communication off site from the more classical video conference room that are a bit static and push video communication onto the desktop, to the mobile, or devices of our employee And that’s what we are doing with Hangout, Meet, and so on So this has been, I will say, an important step in our collaboration, digital workplace We are looking for the new feature that Google is releasing basically every month, so this is another important point because you always provide new feature without having to update a thousand and thousand of software on the device And you keep innovative tool for your employees that is something that is really helping, I believe, to push innovation for our processes and also ultimately for our Maserati, Jeep, Fiat, Alfa Romeo cars and for our customer, the main target of our work every day, I will say THOMAS KURIAN: Gilberto, thank you for being a customer and for the amazing cars you make GILBERTO CERESA: Thank you THOMAS KURIAN: Thank you very much GILBERTO CERESA: Thanks [APPLAUSE] Bye THOMAS KURIAN: Lastly, we also want to make it easy for customers to use Google’s advances by delivering industry-specific digital solutions There are two flavors, solutions to apply to all industries– an example is what we’re doing with contact centers How many of you have called a contact center and said, that was an amazing experience? I had to wait many minutes to get through, and I spoke to somebody who helped me instantaneously Google took our customers feedback to heart, and we built an amazing solution You as a consumer can dial a contact center You’ll get an instantaneous response because a software agent can answer the phone It doesn’t tell you to press 1 or press 2 or press 3 It has a natural language conversation with you It looks up information from back-end systems It can speak nine different languages It transcribes your conversation, and if it needs to hand over to a human being, it does so with the full transcript so the human being doesn’t need to ask you the same questions all over again Not only does it lower your cost, it also improves, as a company, your customer engagement and your Net Promoter Score So Google’s advances in conversation, language, translation, dialogue flow, are all being packaged together to offer a solution to improve contact centers We do so in concert with a variety of different partners so that you do not have to rip and replace your PBX or your IVR system You can keep your sales force contact center, for example, but improve the conversations people have with your organization Similarly, we’re delivering a variety of solutions which are industry specific Here are some examples One of the industries we have a lot of solutions for is retail, and we’re seeing momentum with customers because of these solutions in a variety of industries Nine of the top 10 media companies in the world, seven of the top 10 retailers, five of the top 10 financial institutions, and so on all use our cloud today to run their business and to transform themselves digitally In retail, we offer a variety of solutions to make it easier to search for products online, to personalize products and recommend things, to help you with demand forecasting, inventory management, supply chain And there are many customers using our solutions today in retail One such example is the John Lewis Partnership, and we at Google have been very grateful for our partnership with John Lewis for many years It’s my privilege to welcome today Andy MacInnes from the John Lewis Partnership to Cloud Next Please give Andy a warm welcome [MUSIC PLAYING] [APPLAUSE] ANDY MACINNES: Hi, Thomas

THOMAS KURIAN: Andy, welcome to Cloud Next ANDY MACINNES: Thank you THOMAS KURIAN: It’s great to have you Could you tell the audience a little bit– your company has an amazing story of partnership and customer service Could you tell them a little bit how you’re changing the customer experience? ANDY MACINNES: Yeah, I’d love to Thanks for giving me the opportunity to share a little bit of our story For those who don’t know, the John Lewis Partnership has existed for more than 150 years In the UK, we’re represented by two of our major brands, John Lewis & Partners– that’s our department stores– and Waitrose & Partners, the food shops of the John Lewis Partnership I guess the seminal moment in our history was 90 years ago when John Spedan Lewis handed over the entire company to his staff in trust, creating what is now the UK’s largest employee organization We are well known, world famous for our great customer service, but also a fantastic place to work When you think about John Lewis, you think about that great customer expectation, and that’s really what I’m proud our partners help us deliver Partners are what we call the people in our organization who work for us because they share in all of the profits that we make But not only that– I’m really proud of the relationship we have with Google Cloud We’ve moved from having just physical stores to a true omni-channel experience where it doesn’t matter whether you come into our store or whether you look at us online or on a web platform The joined-up experience of our brand is one, and Google Cloud helped us So thank you very much THOMAS KURIAN: Thank you That’s an amazing story, 150 years What’s some of the new innovations you’re delivering with us? ANDY MACINNES: Yeah, so it’s not possible to exist for 150 years unless your business has gone through transformation after transformation, and especially with digital disruption, the pace of change in retail and technology has probably never been higher than it is now But for us in the partnership, it’s important that we do technology in a way that’s true to our heritage Our partners are our differentiator Our customers come to us for high-touch customer service It’s what we’re known for So when we use technology, we use it in a way to augment that So while we believe that artificial intelligence and machine learning has the ability to transform all parts of our business, we do it in a way that empowers our partners to deliver on our service But it’s not just that Google hosts johnlewis.com, and before, we had a legacy system which was very difficult to update and took a lot of effort We’ve now moved from the world of doing 10 huge releases a year to now on GCP delivering 6,000 releases, giving us agility that we would never have thought possible But not only that– it’s Black Friday next week, and then it goes into Christmas This is the time– it’s really important for retailers If we don’t deliver now, Santa doesn’t come for people, and that just can’t happen This is normally when we would be building out lots of servers, configurating them, and trying to cope with the load, but now we just trust Google to do that for us But it’s not just there In our stores, our partners communicate and talk We are a democratic organization For us to share best practice is important, and for us to understand how our partners are feeling is really at the core of the heritage of our brand And GCP really helps us do that And before I finish, I’d like to say, I’ve just gone over some of the key highlights of how we use Google I’m talking again at a customer innovation session here this afternoon, and we’ve got other partners doing other talks So if you’d love to hear more about how John Lewis and Google work together, we’d love to tell you more about our story Thanks THOMAS KURIAN: Andy, thank you for coming It’s a great story ANDY MACINNES: Thank you Thank you THOMAS KURIAN: Thanks for coming [APPLAUSE] Similar to retail, we have a variety of solutions for financial services, whether that’s improving customer engagement, helping you detect fraud, improve how you do liquidity and risk reporting, what you’re doing with submitting your financial statements to regulators There are many financial institutions that use Google Cloud for this purpose every day We deliver these solutions, not just ourselves, but in concert with partners Google recognizes that platforms that succeed are not just platforms which are differentiated by the cloud provider’s own solutions but the solutions that partners build on that platform, and we are extraordinary grateful for these partners Let me just touch on a few of them to highlight some new things we’re introducing The first one is with Deloitte Deloitte has worked with us for many years, building solutions on Google Cloud and partnering with us to serve customers

Today, here at Google Cloud, we’re pleased to announce three new solutions with Deloitte to help property insurers make data-driven decisions using our analytics platform, to improve biomedical and clinical research with the power of data, and to manage supply chains much more efficiently using our cloud You can join Deloitte and Google as well as example customers who already do this, including Commerzbank, John Lewis, HSBC right here in the UK In addition, we are working closely with Accenture Accenture has also got a broad portfolio of solutions on Google Cloud, and here at Cloud Next, we’re introducing some new capabilities for you, our customers, with Accenture– the ability to migrate and optimize SAP applications on Google Cloud; to improve customer engagement across all the channels of interaction between a customer and an organization, whether you’re a retailer, you’re a hospital, you’re a financial services organization; and a new solution to advance the frontier of pharmaceutical and medical device research With Accenture, we serve many common customers right here in the UK, Sainsbury’s and Atom Bank, a leading digital bank here in the UK, as well as if you buy L’Oréal Cosmetics, for example We are grateful for all the work these partners do with us every day to bring solutions to our customers To each of you who attend this event and who are watching online, I want to close by telling you, you are going to be excited to know that thousands of Googlers are working hard every day to give you this platform to help you innovate We give you this platform to paint a new vision for your company, to imagine what was once considered impossible, and to transform the way you serve customers in every industry We’re proud of the work that our people do to bring those innovations to you, and we’re investing very aggressively to ensure that you have the right sales resources, customer service resources, as well as product innovations to take your organization into the future One such organization is the English Premier League and the national football team In closing, let me welcome Alison Wagonfeld, our chief marketing officer, who’s going to introduce a surprise guest and have a conversation with him Thank you very much [APPLAUSE] [MUSIC PLAYING] ALISON WAGONFELD: Thank you, Thomas Good morning, everyone As Thomas mentioned, I’m the chief marketing officer for Google Cloud, and I am thrilled to be here As the final part of our keynote, we have something exciting in store for you We’re going to talk about an organization that is going through a transformation just like many organizations and like many of you, and while they literally invented the industry over 150 years ago, they faced a need for renewal and transformation in order to keep an edge against the competition Sound familiar? It’s a story of transformation on many fronts It’s about improving their strategy and decision making through better data analysis, strengthening internal and external outreach, and about creating new opportunities for collaboration and ideation through the organization Let me show you a short video about what I mean [VIDEO PLAYBACK] [MUSIC PLAYING]

[END PLAYBACK] [APPLAUSE] So I’m very proud to announce that Google Cloud is the official cloud of England’s national teams and partner to the FA, but I’m also particularly excited to introduce our next guest So please join me in welcoming Gareth Southgate to the stage [MUSIC PLAYING] [APPLAUSE] Gareth? GARETH SOUTHGATE: [INAUDIBLE] ALISON WAGONFELD: Thank you very much GARETH SOUTHGATE: [INAUDIBLE] ALISON WAGONFELD: So we’re going to– come join me over here GARETH SOUTHGATE: OK, thank you ALISON WAGONFELD: So we have a couple minutes to be able to ask you a little bit about your own transformation, and I think this will probably be your easiest media interview or any interview of the week It sounds like it’s been a interesting week for you all here at– but before we begin, first let me congratulate you on qualifying for the Euros It’s certainly exciting Tell us a little bit about that GARETH SOUTHGATE: Yeah, I think we have a European championship next summer, which our three group matches will be at Wembley So although I think that’s starting to get in the public awareness, it will be a huge sporting occasion similar to when we hosted the Olympics And we hope that everybody will be as excited as we are about it ALISON WAGONFELD: Yeah, I’m sure, certainly this group, I imagine So let’s talk a little bit about transformation When you arrived at the FA in 2013, I believe, I heard you say that the organization needed some change Tell us a little bit about that GARETH SOUTHGATE: Yeah, I think it’s important to point out, although I arrived as head coach of the under 21s and the junior teams, we also had a new chief executive pretty quickly and a new technical director who oversaw everything that happens within football And the biggest thing was changing culture The Football Association has historically been viewed as old men with blazers, out of touch with the rest of society We had national teams that hadn’t performed well, and we knew that we needed to modernize And one of the great advantages that we had was that we were just opening a new performance center at St. George’s Park, where previously everything had been based at Wembley So we had our own training facility, but of course, we then needed to be able to communicate between the two sites as well as having that insight to performance at St George’s ALISON WAGONFELD: And so how did technology play a role in the transformation? GARETH SOUTHGATE: Yeah, it’s been ongoing and, I have to be honest, at times uncomfortable because although I’m reasonably technology literate, every time we started a new system and I had a new password, a new software to learn how to use, I think for a lot of us as coaches, that can be a difficult space But we’ve been able to coordinate all of our junior teams We have consistency in the way that we work All of the– or most playbooks can be stored So when I took over, there were no records of the past All the England managers that there had been over 30 years– there weren’t even written reports of what had happened in the tournaments to be able to pass the learnings on So we’ve been able to now– everything we do is stored Everything we do is shared

When we’re planning for a camp, the weekly planning document is shared, and it means that although we have 23 players, we have more staff that work with the team than we have players Some of them are at Wembley Some of them are at St George’s, but they can all update those documents and tap into those documents wherever they are in the world at whatever time of day they’re working So the ability to share those things in particular, whether it’s been playing or planning, has made huge advance for us ALISON WAGONFELD: Yeah, no, that’s great I’m thrilled when you were telling me about being a G Suite customer for a couple of years and how big a difference it’s made It’s fantastic Often with digital transformation– and we see this with many of our customers– sometimes, you can get a little stuck along the way What were some of the challenges that you faced, and how did you help move things forward? GARETH SOUTHGATE: Well, ours is a game where generally when you ask people, why do you do things, the answer is, well, because that’s what we do in football We’ve always done it that way Why would we do it differently? And that was the mentality shift we had to find, whether that was in terms of how we wanted to play, in terms of our preparation for things like penalty shootouts, and in terms of learning maybe from other sports or other businesses So we needed to modernize our thinking, and in the early stages, that’s hard because high turnover of staff, reluctance to move forward with new ideas It’s a change project, and that’s always going to find resistance And until you start to have some small wins, which at times can take maybe two, three years, then there is always a slight reticence to really follow the path of the new leaders ALISON WAGONFELD: No, it’s great, and it sounds like actually one of your next areas of action is looking at player performance And you mentioned that you’re starting to build a new player performance system and hoping to use data and analytics in some more advanced ways Can you tell us a little bit about that? GARETH SOUTHGATE: Yeah, our game now– you saw in the film that we monitor the players’ training mode We monitor how they sleep We monitor their performance, so we are awash with data Our challenge is to find really what is relevant for us What do we need to know as a coaching team? How much of that do we need to share with the players? Because we can overload them with information Where do we store all this? And data is great, but actually, what’s the bit that makes the difference? What are the pieces that can help us inform where we want to work on coaching, where we want to focus our coaching time? And we’re still coming to terms with that as a sport I think a lot of other sports, it’s very clear If you do X, Y, and Z, you win In football, we’re a low-scoring game with a lot of random events, and so blips in the data, you can read too much into But there are some consistent things that we know that we need to do to be able to win ALISON WAGONFELD: And I know you don’t want to share anything proprietary, but I did hear that data came into play a little bit in a very important shootout that you had, a penalty kick shootout How did you use data, to the extent that you’re comfortable sharing? GARETH SOUTHGATE: Yeah, so there were some clear– I had some experience in penalty shootouts People in the audience might be aware of that or not But what was clear to me was that this isn’t a case of luck This is about performing a skill under pressure And when you analyze through that process, there are some key areas that we were able to work on, some key data that we were able to tap into, and some key processes that we were able to share with the players and the staff to prepare us in the best way possible Ultimately, the player and the players still have to have the nerve to put the ball on the spot and execute it, so I’m always conscious when we’re talking about the part everybody else played, the players are probably thinking, well, hang on a minute, we were involved in this as well But there were definitely things– I think to prepare any team, you’re maximizing their opportunities and minimizing the noise and the disturbance that could happen And that was the process we went through with penalty shootouts, and we were able to, again, analyze thousands and thousands of penalty kicks, preferences, traits for outfield players and goalkeepers And again, we were able to share all of that across our analysis and performance team ALISON WAGONFELD: Yeah, no, it’s fantastic Really, it was a very interesting story to hear about, and I’m sure as you build out more of these analytics, there’ll be other parts of the game they’ll be able to influence Looking ahead when you’re thinking about how else technology can help the team,

help the FA more broadly, what else can you share with us about what you see on the horizon? GARETH SOUTHGATE: Well, it’s an ever-changing world Only in the last six months, we are now allowed to have an iPad on the bench So you’ll see other sports where rugby, for example, the coaches sit in the stand, and they can watch the game And they can get live data feedback In football, it’s, again, a strange cultural thing, but all the coaches sit lower down, and for years we weren’t allowed to access footage on the bench We weren’t allowed to access that data So really, now that can advance the way that we work during a game, so that’s a big shift All the time, there are advances Now, on a Sunday morning, every game that’s played in the Premier League, I can have that footage now to my laptop on a Sunday morning So I can watch all of my– I don’t have to go and visit every match I can visit a couple, and then those that I can’t get to, I’ve watched all of the footage of the players That footage is clipped for me into individual actions So within 12 hours of the game, I know wherever my players are in Europe, I can access how they’ve played, how far they’ve run, all of that insight which helps us with selection And in the end, selection is one of our most key things Like for any business, recruitment is key, and selecting the right players is the same for us ALISON WAGONFELD: Yeah So now looking ahead also, I’m sure there’s a lot of fans in here, and they’re thinking about the Euros Anything that you want to share as a kind of final thought about what’s getting you excited? I know they’re under a lot of pressure, but certainly a great opportunity GARETH SOUTHGATE: Yeah, we’re a very young team, and with that has come some real shifts in the way they think, what we think is achievable And the balance of that is that for a lot of the players, they don’t have experience yet of the big matches where fine margins and experience of performing under pressure is really key So my job is I’m the one that has to take the pressure from them and give them the environment to go and perform But we really feel the next few years for English football are very exciting We were world champions under 17s two years ago We were world champions under 20s So the next four, five, six years with England, there should be a depth of talent that is capable of achieving at senior, and we’ve got to make sure that happens ALISON WAGONFELD: Yeah, well, for sure I know on behalf of all of us here and everyone at Google Cloud, we are very much rooting for the FA for England, and so thank you so much for being a customer and a partner of ours And for those of you who are going to be spending the day here, we have a wonderful place out in the showroom where people can actually take a shot and run some of their own analytics So please join us there, and all, please join me in thanking Gareth for being with us here today [APPLAUSE] Thank you very much GARETH SOUTHGATE: Thank you ALISON WAGONFELD: Thank you Yes Well, thank you all, and now for the final moment, I’m going to turn it back over to Chris, who is going to close out the morning Chris [MUSIC PLAYING] CHRIS CIAURI: All right How was that for a slightly different and maybe surprising digital transformation story? Do we like that? So I was backstage, and there was some camera coming from the back And when we announced Gareth, I got to see all the phones come up, and it looked like a rock concert So I think we kept it a secret, and hopefully, you enjoyed that as much as we all did A really inspiring story So my job is to close us out and move us on to the next two days, and I wanted to– obviously, we had a lot of great customer announcements You heard from Fiat Chrysler You heard from John Lewis, amongst others, a lot of new product announcements And when I hear all those product announcements, I get excited because I know we’re listening to our customers So those came from great feedback from all of you telling us what you want, what you need to succeed on your digital transformation journeys I want to leave you with sort of three really high-level things that hopefully came through throughout the keynote So our mission in helping you in your digital transformation is really about three things that we’re going to bring to you, that we’re bringing to you World class infrastructure as a service, a digital transformation platform that’s industry-leading, and then finally, we want industry solutions that help you accelerate your transformation, so you heard a little bit about that,

too And there are over a hundred sessions over the next couple of days, so now I’m going to go into a little bit of housecleaning before I send you off The first thing I would ask all of you to do if you haven’t is to download the app You can search under UK ’19 Next on Apple, Google Play You’ll find it Download it That’s going to help you navigate the hundreds sessions, navigate the latest news on the event and what’s happening, and get the most out of an action-packed couple of days ahead Go to the football pier So the football pier– we’re going to have machine learning set up, and it’s going to give you feedback on your football skills, but also your style So let’s see if we have anyone out here who knows how to play the beautiful game And make sure you attend the customer innovation series, great customer stories from different industries talking about how we’re working together on their transformations And finally, join us tonight for Nextival It should be a great celebration I hope to see you all there Enjoy the next couple of days Thank you very much [APPLAUSE] [MUSIC PLAYING]